Digital PR


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2010 Digital PR Awards: Video

Winner: Eric Mower and Associates – ‘The Jobsite’ Product Demonstration Video To launch Legrand/Pass & Seymour’s new PlugTail device, Eric Mower and Associates told a story within a humorous demonstration video. Inspired by the TV show … | MORE »

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2010 Digital PR Awards: Twitter Communications

Winner: Fleishman-Hillard – @ATTSXS W 2010 Fleishman-Hillard turned to Twitter to help AT&T reach the smartphone users and high influencers attending the 2010 SXSW music festival in Austin, Texas. Using the Twitter handle @ATTSXSW, AT&T showed … | MORE »

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2010 Digital PR Awards: Crisis Management

Winner: Weber Shandwick – 2010 Census Issues Management Program Ensures a Complete Count The U.S. Census Bureau had one goal as it geared up for its nationwide polling in 2010: achieve a high return rate on … | MORE »

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2010 Digital PR Awards: Use of Facebook

Winner: Hunter PR – The Launch of the Kraft Macaroni & Cheese Facebook Fan Page To build awareness of Kraft Macaroni & Cheese’s new Cheddar Explosion product, particularly with moms, Hunter PR launched a new Facebook … | MORE »

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2010 Digital PR Awards: Cause Marketing/CSR

Winner: Discovery Communications – Discover Your Impact Day The stated goal was to “discover your impact,” and what an impact it was. In celebration of its 25th anniversary in June 2010, Discovery Communications embarked on a … | MORE »

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2010 Digital PR Awards: Digital Firms & Teams of the Year

Hunter PR During the last 18 months, Hunter PR has gone to great lengths to develop its digital and social media capabilities. With the objective of establishing itself as a digital thought leader, in June … | MORE »

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2010 Digital PR Awards: Intranet

Winner: Fleishman-Hillard – AT &T Insider Goes 3.0 and Rethinks Possible When AT&T rebranded itself under the “Rethink Possible” umbrella, it was also time to rethink the look, feel and content of its employee Intranet portal … | MORE »

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2010 Digital PR Awards: Blog

Winner: Kaiser Permanente – Dispatches From Haiti Following the devastating earthquake that ravaged Haiti in early 2010, a group of physicians from Kaiser Permanente traveled to the country to provide aid. As a way to track … | MORE »

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2010 Digital PR Awards: Listening Campaign

Winner: Media Measurement – Measurement Cubed! Launching the Nissan Cube—with its quirky design and stocky build—in the U.K. would require some out-of-the-box thinking. Nissan GB and PR agency Borkowski enlisted Media Measurement Ltd. to develop tools … | MORE »

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2010 Digital PR Awards: Employee Communication

Winner: Fleishman-Hillard – Texting & Driving…It Can Wait: Engaging Employees To help combat the frightening statistic that drivers are 23% more likely to crash when texting while driving, AT&T tapped Fleishman-Hillard to develop an online employee … | MORE »

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