Digital PR

2012 Digital PR Awards: Digital Communicator of the Year

October 1st, 2012 by

Samara Finn, a VP in Marina Maher Communications’ Creative Catalyst Group (CCG), leads online influencer communications at MMC.

2012 Digital PR Awards: WOW! Campaign

October 1st, 2012 by

BWK and Linhart Public Relations made consumers say "wow" with two unique campaigns. One involving shaving and the other doodling.

2012 Digital PR Awards: E-Mail Newsletter

October 1st, 2012 by

Look to bolster the readership of its established weekly e-newsletter, the Toy Industry Association redesigned the layout, highlighted social sharing links and increased the number of guest columns.

2012 Digital PR Awards: Redesign/Relaunch of Site

October 1st, 2012 by

The NCCD revamped a poorly-designed Web site, turning it into a destination that fully captured an organization’s message.

2012 Digital PR Awards: Location Based Digital Campaign

October 1st, 2012 by

Winner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level?  That where the idea for the Ritz Carlton… Continued

2012 Digital PR Awards: Location-Based Digital Campaign

October 1st, 2012 by

The Ritz Carlton’s "Let Us Stay With You" campaign on Foursquare not only delivered critical travel information to hotel guests on a hyper-local basis, it did so to an enormous audience, garnering over 250,000 check-ins.

2012 Digital PR Awards: Crisis Management

October 1st, 2012 by

Faced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.

2012 Digital PR Awards: Viral Campaign

October 1st, 2012 by

A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.

2012 Digital PR Awards: Mobile Initiative

October 1st, 2012 by

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.

2012 Digital PR Awards: Redesign/Relaunch of Site

October 1st, 2012 by

The NCCD revamped a poorly-designed Web site, turning it into a destination that fully captured an organization’s message.