Digital PR


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2012 Digital PR Awards: Contest/Game

Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions. | MORE »

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2012 Platinum PR Awards: Facebook Campaign

Winner: American Airlines with Weber Shandwick – MassMutual’s Tornado Relief Efforts’ American Airlines needed a new way to promote its AAdvantage program not only with current members, but with the masses overall, and Facebook proved to be the missing ingredient. … | MORE »

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2012 Platinum PR Awards: Facebook Campaign

Winner: American Airlines with Weber Shandwick – MassMutual’s Tornado Relief Efforts’ American Airlines needed a new way to promote its AAdvantage program not only with current members, but with the masses overall, and Facebook proved to be the missing ingredient. … | MORE »

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2012 Nonprofit PR Awards: Member Communications

Winner: Meals On Wheels Association of America and Weber Shandwick Washington, D.C. — "We Are Meals On Wheels" Member Toolkit: Introducing Local Programs to a National Campaign Meals On Wheels Association of America and Weber Shandwick teamed … | MORE »

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2011 Digital PR Awards – Use of Facebook

Co-winners: Discovery Communications – TLC’s Cake Boss In an effort to build Cake Boss’ fan community and drive awareness for new episodes, Discovery Comms leveraged Facebook by posting videos with sneak peeks of new episodes … | MORE »

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2011 Digital PR Awards – Mobile App

Winner: Peppercom – Honeywell UOP Takes Paris Air Show to New Heights For the 2011 International Paris Air Show, Honeywell UOP sought to unveil its new green jet fuel technology to the industry and the … | MORE »

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2011 Digital PR Awards – Digital PR Campaign: Less Than $100K

Winner: The Axis Agency – #Chevycrawls Takes South Florida by Storm To introduce a new lineup of Chevrolet cars to the South Florida region, the Axis Agency used local influencers and social media (pictured) to … | MORE »

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2011 Digital PR Awards – Twitter Communications

Winner: Edelman – 2012 Volkswagen Beetle Reveal On April 18, 2011, Volkswagen celebrated the global launch of the 2012 Beetle across three continents with events in Shanghai, Berlin and New York. Edelman Digital launched the … | MORE »

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2011 Digital PR Awards – Microsite/Custom Site

Winner: Raytheon Company – Raytheon Optimizes 2011 Paris Air show Microsite For Success To stand out at the 2011 International Paris Air Show, Raytheon approached its Paris Web project as brand journalists, aligning storytelling with … | MORE »

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2011 Digital PR Awards – Digital Marketing Campaign: More Than $500K

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video Nikon and MWW Group sought to combat the crowded D-SLR camera market with a campaign that merged the popularity of HD video and … | MORE »

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