Digital PR


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2010 Digital PR Awards: Viral Campaign

Winner: Mom Central Consulting – ABC Brand Ambassador Campaign Both online and offline communications platforms aided in Mom Central Consulting’s effort to spread the word about ABC shows daytime shows General Hospital and The View. The … | MORE »

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2010 Digital PR Awards: New Digital Service/Product/App

Winner: Weber Shandwick – Firebell: A New Social Crisis Simulator Responding to the need to instantly address the spread of crises via social media, Weber Shandwick created a new crisis preparation drill that replicates today’s social media … | MORE »

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2010 Digital PR Awards: Digital Marketing Campaign

Winner: Unilever Klondike with GolinHarris – What Would You Do for a Klondike Bar…Now? In 2009, Klondike called in GolinHarris to ask the world, “What would you do for a Klondike bar now?,” a campaign promoting … | MORE »

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2010 Digital PR Awards: Social Networking Campaign

Winner: Levick Strategic Communications – Supporting the Search for Morgan Harrington When college student Morgan Harrington went missing, Levick and the Harrington family turned to social networks to raise awareness and generate leads. After launching main … | MORE »

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2010 Digital PR Awards: Online Newsroom

Hilton Hotels & Resorts/Covalent Logic – Hilton Global Media Center The creation of Hilton Worldwide, the result of a Hilton International/Hilton Hotels Corp. merger, spurred the need for a more international 24/7 news site. Hilton … | MORE »

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2010 Digital PR Awards: Email Newsletters

Winner: GCI Health – The Johnson & Johnson Campaign for Nursing’s Future’s Nursing Notes In response to a critical shortage of nurses and nurse educators, Johnson & Johnson launched the Campaign for Nursing’s Future, and charged … | MORE »

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2010 Digital PR Awards: Redesign/Relaunch

Winner: Edelman, imc2 and PSC Group – BarillaUS.com 2010 Relaunch Barilla, a leader in the pasta industry, is known for its quality and authenticity. Despite this brand recognition among customers, the company found that its Web … | MORE »

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2010 Digital PR Awards: Podcast/Videocast

Winner: M&P Food Communications – Dreamfields Pasta Presents: Diabetes 1.0 LIVE! M&P sought to strengthen Dreamfields’ reputation with consumers as the diabetes-friendly pasta by fortifying and expanding relationships with health care professionals and certified diabetes educators. … | MORE »

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2010 Digital PR Awards: New Site

Winner: Dominion Resources – Dominion Gets A Makeover Energy provider Dominion sought to recharge its online image by incorporating a user-centric approach to design navigation and functionality. Using data gathered from testing on its existing sites, … | MORE »

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2010 Digital PR Awards: Public Affairs Campaign

APCO Worldwide – U.S. Travel Association’s ‘Meetings Mean Business’ Campaign The meeting, event and incentive travel business hasn’t exactly been helped by the recession. To help the U.S. Travel Association take control of the story, … | MORE »

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