The “Catdance Film Festival,” featuring a dozen cat videos, helped to reel in consumers and change their attitudes about Fresh Step’s premium priced cat litter.
Co-Winner: Cisco Systems – Cisco Systems Leads Innovation in Digital PR In an extraordinarily competitive category, Cisco Systems’ digital team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating… Continued
Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
Winner: Maggie O’Neill Partner and Senior Director, Peppercomm Maggie O’Neill’s script for public relations and strategic event marketing success has produced quite a highlight reel. With Peppercommotions, Peppercomm’s experiential marketing division, O’Neill is pursuing a… Continued
Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.
An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.