Digital PR

2013 Digital PR Awards: Video

November 5th, 2013 by

The “Catdance Film Festival,” featuring a dozen cat videos, helped to reel in consumers and change their attitudes about Fresh Step’s premium priced cat litter.

2013 Digital PR Awards: Digital PR Team of the Year

November 5th, 2013 by

Co-Winner: Cisco Systems – Cisco Systems Leads Innovation in Digital PR In an extraordinarily competitive category, Cisco Systems’ digital team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating… Continued

Measurement Hall of Fame Inductees’ PR Tracking Insights: Q&A With the Experts

April 29th, 2013 by

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.

2012 PR People Awards: Event Marketer of the Year

November 29th, 2012 by

Winner: Maggie O’Neill Partner and Senior Director, Peppercomm Maggie O’Neill’s script for public relations and strategic event marketing success has produced quite a highlight reel. With Peppercommotions, Peppercomm’s experiential marketing division, O’Neill is pursuing a… Continued

2012 Digital PR Awards: PR Firm of the Year – Digital

October 1st, 2012 by

Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.

2012 Digital PR Awards: Digital Marketing Campaign – $200K – $500K

October 1st, 2012 by

An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.

2012 Digital PR Awards: Influencer Communications

October 1st, 2012 by

Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.

2012 Digital PR Awards: Intranet

October 1st, 2012 by

Built with the input from more than 100 stakeholders in 25 hours of meetings, CONNECT truly connected its 4,000 staff worldwide, attracting more than 50,000 page views on launch day.

2012 Digital PR Awards: Cause Marketing/CSR

October 1st, 2012 by

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

2012 Digital PR Awards: Twitter Communications

October 1st, 2012 by

"Tweet-a-Beer" allowed virtual contacts  to come together, while creating awareness for Waggener Edstrom Worldwide.