Digital PR


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2012 Digital PR Awards: Mobile Initiative

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives. | MORE »

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2012 Platinum PR Awards: Facebook Campaign

Winner: American Airlines with Weber Shandwick – MassMutual’s Tornado Relief Efforts’ American Airlines needed a new way to promote its AAdvantage program not only with current members, but with the masses overall, and Facebook proved to be the missing ingredient. … | MORE »

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2012 Platinum PR Awards: Facebook Campaign

Winner: American Airlines with Weber Shandwick – MassMutual’s Tornado Relief Efforts’ American Airlines needed a new way to promote its AAdvantage program not only with current members, but with the masses overall, and Facebook proved to be the missing ingredient. … | MORE »

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2012 Nonprofit PR Awards: Member Communications

Winner: Meals On Wheels Association of America and Weber Shandwick Washington, D.C. — "We Are Meals On Wheels" Member Toolkit: Introducing Local Programs to a National Campaign Meals On Wheels Association of America and Weber Shandwick teamed … | MORE »

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2011 Digital PR Awards – New Site

Winner: American Automobile Association (AAA) – Keys2Drive – Teen Driver Safety TeenDriving.AAA.com was launched in fall 2010 just prior to Teen Driver Safety Week with the goal of establishing AAA’s position as the leading source … | MORE »

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2011 Digital PR Awards – Email Newsletter/s

Winner: The American Institute of Certified Public Accountants – Feed the Pig Weekly Savings Tip Looking to change the negative financial behavior patterns of 25-34-year-olds, AICPA introduced a weekly savings tip to help improve their … | MORE »

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2011 Digital PR Awards – WOW! Award

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video   Leading into 2010, MWW Group helped Nikon plan and launch a completely new kind of film festival—one that relied entirely on social … | MORE »

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2011 Digital PR Awards – Blog: Organization

Winner: Baylor Health Care System – Sammons Says: Viewpoints on cancer prevention, treatment and research As a leading provider of cancer care, the Baylor Charles A. Sammons Cancer Center felt a responsibility to share its … | MORE »

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2011 Digital PR Awards – New Digital Service/Product

Winner: Ventana Public Relations – Queplix New Media Campaign To enhance data management company Queplix’s online presence, Ventana PR used its New Media Engine (NME) to publish SEO-enabled strategic content onto searchable Internet sites that … | MORE »

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2011 Digital PR Awards – Digital PR Team of the Year: Corporate

Winner: Discovery Communications Social Media Team Established in 2009, Discovery Communications’ nine-person social media team is guided by four goals: build community among fans across platforms; drive tune-in to its TV shows; generate pages views, … | MORE »

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