Digital PR


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2011 Digital PR Awards – Digital Marketing Campaign: $100K to $300K

Winner: General Mills Inc. – Honey Nut Cheerios ‘America’s Favorite Cereal’ After selecting authentic lovers of Honey Nut Cheerios—something Chris Tamburino, senior account executive at Coyne PR, says was a challenge as the brand has … | MORE »

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2011 Digital PR Awards – Public Affairs Campaign

Co-winner: Euro RSCG Worldwide PR – Campaign Money Watch ‘They Win U Lose’ With partner Campaign Money Watch, Euro RSCG fought aggressively to reinvigorate the core Obama voter base before the 2010 midterm elections. Focusing … | MORE »

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2011 Digital PR Awards – Intranet

Winner: CareFirst BlueCross BlueShield – Your Voice. Your Story. InsideCareFirst.com An internal research study conducted by the associate communications team at CareFirst BlueCross BlueShield revealed that associates wanted to have a sense of partnership with … | MORE »

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2011 Digital PR Awards – Crisis Management

Winner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis The tragic earthquake and tsunami that devastated Japan on March 11, 2011, had the side effect of creating what Burson-Marsteller … | MORE »

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2011 Digital PR Awards – PR Firm of the Year: Digital

Winner: Waggener Edstrom Worldwide Inc. Waggener Edstrom’s digital initiatives in the past year were pretty robust. To name just a few, the agency worked with Microsoft Mobility, HTC and T-Mobile to launch the Windows Phone … | MORE »

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2011 Digital PR Awards – Influencer Communications

Winner: Intel & Ogilvy Public Relations Worldwide – Intel Advisors Intel built relationships with online influencers via “Intel Advisors," giving the group exclusive access to Intel technologies, executives and events. In return, the Advisors leveraged … | MORE »

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2011 Digital PR Awards – Contest/Game

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video To merge the popularity of HD video and the burgeoning trend of user-generated content online, MWW Group and Nikon created an online film … | MORE »

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Millennials Prefer Change Through Individual Actions 

Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels. | MORE »

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2010 Digital PR Awards: Public Affairs Campaign

APCO Worldwide – U.S. Travel Association’s ‘Meetings Mean Business’ Campaign The meeting, event and incentive travel business hasn’t exactly been helped by the recession. To help the U.S. Travel Association take control of the story, … | MORE »

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2010 Digital PR Awards: Digital PR Campaign

Winner: MS&L/Procter & Gamble – Tampax Pearl Outsmart Mother Nature PR Campaign Tampax Pearl Outsmart Mother Nature PR Campaign Tampax’s Fall 2009 advertising campaign with tennis celebrity Serena Williams provided MS&L with the opportunity to create … | MORE »

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