Digital PR


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2011 Digital PR Awards – Twitter Communications

Winner: Edelman – 2012 Volkswagen Beetle Reveal On April 18, 2011, Volkswagen celebrated the global launch of the 2012 Beetle across three continents with events in Shanghai, Berlin and New York. Edelman Digital launched the … | MORE »

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2011 Digital PR Awards – Microsite/Custom Site

Winner: Raytheon Company – Raytheon Optimizes 2011 Paris Air show Microsite For Success To stand out at the 2011 International Paris Air Show, Raytheon approached its Paris Web project as brand journalists, aligning storytelling with … | MORE »

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2011 Digital PR Awards – Digital Marketing Campaign: More Than $500K

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video Nikon and MWW Group sought to combat the crowded D-SLR camera market with a campaign that merged the popularity of HD video and … | MORE »

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2011 Digital PR Awards – Social Networking Campaign

Winner: Discovery Communications – An Idiot Abroad To broaden the audience of the Science Channel’s An Idiot Abroad both on-air and online, the Discovery social media team, led by Gayle Weiswasser, VP of social media … | MORE »

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2011 Digital PR Awards – Media Relations Campaign

Winner: Hilton Hotels & Resorts – Global Launch of eforea: Spa at Hilton Launching its first branded spa, “eforea,” in October 2010 in Short Hills, N.J., a hot stones throw away from New York City, … | MORE »

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2011 Digital PR Awards – Digital Marketing Campaign: Less Than $100K

Winner: Conover Tuttle Pace – ‘Zenyatta’s Quest for Perfection’: Breeders’ Cup World Championships To create renewed interest in a major international horse-racing event, the Breeders’ Cup, Conover Tuttle Pace found the perfect narrative for the … | MORE »

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2011 Digital PR Awards – Redesign/Relaunch of Site

Winner: Cohn & Wolfe – No Ordinary Agency. No Ordinary Website To enhance Cohn & Wolfe’s creative reputation and set it apart from other firms, over 2,000 hours were dedicated to revamping its Web site. … | MORE »

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Millennials Prefer Change Through Individual Actions 

Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels. | MORE »

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2010 Digital PR Awards: Digital Marketing Campaign

Winner: Unilever Klondike with GolinHarris – What Would You Do for a Klondike Bar…Now? In 2009, Klondike called in GolinHarris to ask the world, “What would you do for a Klondike bar now?,” a campaign promoting … | MORE »

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2010 Digital PR Awards: Social Networking Campaign

Winner: Levick Strategic Communications – Supporting the Search for Morgan Harrington When college student Morgan Harrington went missing, Levick and the Harrington family turned to social networks to raise awareness and generate leads. After launching main … | MORE »

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