A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.
Winner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level? That where the idea for the Ritz Carlton… Continued
To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."