The Coca-Cola Company took a quantum leap forward in its digital corporate communications with the launch of Coca-Cola Journey, the company’s most ambitious digital project since the launch of its first website in 1995. Coca-Cola Journey was more than a site launch; it was also a new beginning for Coca-Cola’s content strategy.
MWW and McDonald’s NY Tri-State Owners/Operators Association created the McDonald’s New York Metro Nutrition Network to change the conversation around McDonald’s and nutrition and dispel myths about its menu offerings; in all, the campaign received more than 20 million total impressions with a total ad value of $3.6 million.
Clorox set out to celebrate the “everyday ick” parents face through a cross-brand campaign that created a new “language of mess” online by parents, for parents; in just the first two weeks after launch, more than 140 words were created by consumers based on their own personal “ick- speriences,” and they were submitted to www.icktionary.com to be added to the new language.
To cut through the tangle of competing hair care products for Unilever’s Clear Scalp & Hair Beauty Therapy, Weber Shandwick helped build an online community that now hovers near 1 billion fans, achieving a total post reach of 80.1 million and 222,000 “people talking about this” on Facebook.
During the last year, the total number of new subscribers to Hunter PR’s The 511 e-newsletter has more than doubled, and in that time, the average open rate for The 511 has been 25.2%, nearly three times the average for marketing newsletters.
The “Why VW” blog campaign was developed by Edelman to allow consumers to connect and submit their Volkswagen stories online; since its launch, it has received over 1,300 user stories and more than 2.8 million page views from over 720,000 unique visitors.
On behalf of DICK’S Sporting Goods, Catalyst created a consistent brand voice on social by doing a deep dive on consumer insights and conducting a series of creative exercises with senior leaders at DICK’S, helping the brand exceed all 2012 goals for reach, growth, engagement and chatter on social media channels, adding 1.4 million fans/followers, and experiencing 327% community growth.
At the South by Southwest Interactive Festival in Austin, Texas, Pizza Hut launched a first-of-its-kind interviewing method: 140-second interviews for a cutting-edge new position, the “Manager of Digital Greatness; not only was Pizza Hut able to fill the post, the company also received a bounty of media coverage.
Weber Shandwick’s GoLive platform has been successful for a wide range of clients across industries, including technology, education, food and health, travel, and automotive; for example, on behalf of Verizon Wireless, Weber Shandwick executed GoLive events from key conferences like CES and CTIA, creating a GoLive community of more than 20,000 Verizon Livestream subscribers.