Digital PR


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2012 Digital PR Awards: Blog

ESPN’s public-facing corporate blog, Front Row, tells ESPN’s stories from the inside out. | MORE »

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2012 Platinum PR Awards: Facebook Campaign

Winner: American Airlines with Weber Shandwick – MassMutual’s Tornado Relief Efforts’ American Airlines needed a new way to promote its AAdvantage program not only with current members, but with the masses overall, and Facebook proved to be the missing ingredient. … | MORE »

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2012 Platinum PR Awards: Facebook Campaign

Winner: American Airlines with Weber Shandwick – MassMutual’s Tornado Relief Efforts’ American Airlines needed a new way to promote its AAdvantage program not only with current members, but with the masses overall, and Facebook proved to be the missing ingredient. … | MORE »

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2012 Nonprofit PR Awards: Member Communications

Winner: Meals On Wheels Association of America and Weber Shandwick Washington, D.C. — "We Are Meals On Wheels" Member Toolkit: Introducing Local Programs to a National Campaign Meals On Wheels Association of America and Weber Shandwick teamed … | MORE »

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2011 Digital PR Awards – Online Newsroom

Winner: Baylor Health Care System – Baylor Health Care System Online Newsroom To help fill the void of shrunken newsroom budgets and staff, Baylor Health Care System launched a newsroom in January 2011 offering media … | MORE »

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2011 Digital PR Awards – Facebook Communications

Winner: American Heart Association – American Stroke Association – Ideal Health In January 2010, the American Heart Association created the Ideal Health initiative as part of its effort to achieve a new national goal: by … | MORE »

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AT&T Wins Digital PR Award for ‘The Last Text’ Documentary to Curb Texting While Driving

The Last Text, AT&T’s 10-minute film featuring real accounts of how lives were affected by texting while driving, earned a Good Morning America exclusive and 62,000 pledges to stop the habit. | MORE »

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2011 Digital PR Awards – Online Community

Winner: Kimberly Clark/Ogilvy & Mather Hong Kong – Huggies Babies-On-The-Go To attract new customers and increase diaper market share in Hong Kong, in 2010 Huggies developed a campaign around parents’ love of sharing baby photos … | MORE »

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2011 Digital PR Awards – Employee Communications Online

Winner: AT&T – AT&T’s tSpace Badge Recognition Program It’s not easy connecting more than 260,000 active employees spread among hundreds of business units with jobs ranging from corporate strategy development to call center workers. But … | MORE »

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2011 Digital PR Awards – Blog: People

Winner: Marian Salzman – Euro RSCG Worldwide PR The CEO of Euro RSCG Worldwide PR, North America, has a lot on her mind—and many of those thoughts go out to audiences via platforms that include … | MORE »

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