Digital PR

2013 Digital PR Awards: Most Engaged Brand

November 5th, 2013 by

On behalf of DICK’S Sporting Goods, Catalyst created a consistent brand voice on social by doing a deep dive on consumer insights and conducting a series of creative exercises with senior leaders at DICK’S, helping the brand exceed all 2012 goals for reach, growth, engagement and chatter on social media channels, adding 1.4 million fans/followers, and experiencing 327% community growth.

2013 Digital PR Awards: Digital PR Campaign – $100K and under

November 5th, 2013 by

At the South by Southwest Interactive Festival in Austin, Texas, Pizza Hut launched a first-of-its-kind interviewing method: 140-second interviews for a cutting-edge new position, the “Manager of Digital Greatness; not only was Pizza Hut able to fill the post, the company also received a bounty of media coverage.

2013 Digital PR Awards: New Digital Product-Service

November 5th, 2013 by

Weber Shandwick’s GoLive platform has been successful for a wide range of clients across industries, including technology, education, food and health, travel, and automotive; for example, on behalf of Verizon Wireless, Weber Shandwick executed GoLive events from key conferences like CES and CTIA, creating a GoLive community of more than 20,000 Verizon Livestream subscribers.

2013 Digital PR Awards: Video

November 5th, 2013 by

The “Catdance Film Festival,” featuring a dozen cat videos, helped to reel in consumers and change their attitudes about Fresh Step’s premium priced cat litter.

2013 Digital PR Awards: Digital PR Campaign – $500K+

November 5th, 2013 by

In order to bring more attention to its brand, Fresh Step litter, with the help of Purple Door Communications, opted to reinvent the cat video genre by creating the Catdance Film Festival which, in addition to holding a live event in Park City, UT, debuted 12 films online once a week for three months and received more than 2 million video views during the campaign.

2013 Digital PR Awards: Digital PR Team of the Year

November 5th, 2013 by

Co-Winner: Cisco Systems – Cisco Systems Leads Innovation in Digital PR In an extraordinarily competitive category, Cisco Systems’ digital team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating… Continued

Measurement Hall of Fame Inductees’ PR Tracking Insights: Q&A With the Experts

April 29th, 2013 by

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.

2012 PR People Awards: Event Marketer of the Year

November 29th, 2012 by

Winner: Maggie O’Neill Partner and Senior Director, Peppercomm Maggie O’Neill’s script for public relations and strategic event marketing success has produced quite a highlight reel. With Peppercommotions, Peppercomm’s experiential marketing division, O’Neill is pursuing a… Continued

2012 Digital PR Awards: Viral Campaign

October 1st, 2012 by

A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.

2012 Digital PR Awards: Mobile Initiative

October 1st, 2012 by

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.