Digital PR


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2013 Digital PR Awards: New Digital Product-Service

Weber Shandwick’s GoLive platform has been successful for a wide range of clients across industries, including technology, education, food and health, travel, and automotive; for example, on behalf of Verizon Wireless, Weber Shandwick executed GoLive events from key conferences like CES and CTIA, creating a GoLive community of more than 20,000 Verizon Livestream subscribers. | MORE »

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2013 Digital PR Awards: Digital PR Campaign – $500K+

In order to bring more attention to its brand, Fresh Step litter, with the help of Purple Door Communications, opted to reinvent the cat video genre by creating the Catdance Film Festival which, in addition to holding a live event in Park City, UT, debuted 12 films online once a week for three months and received more than 2 million video views during the campaign.  | MORE »

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2013 Digital PR Awards: Video

The “Catdance Film Festival,” featuring a dozen cat videos, helped to reel in consumers and change their attitudes about Fresh Step’s premium priced cat litter. | MORE »

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2013 Digital PR Awards: Digital PR Team of the Year

Co-Winner: Cisco Systems – Cisco Systems Leads Innovation in Digital PR In an extraordinarily competitive category, Cisco Systems’ digital team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating … | MORE »

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Measurement Hall of Fame Inductees’ PR Tracking Insights: Q&A With the Experts

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.  | MORE »

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2012 PR People Awards: Event Marketer of the Year

Winner: Maggie O’Neill Partner and Senior Director, Peppercomm Maggie O’Neill’s script for public relations and strategic event marketing success has produced quite a highlight reel. With Peppercommotions, Peppercomm’s experiential marketing division, O’Neill is pursuing a … | MORE »

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2012 Digital PR Awards: Location-Based Digital Campaign

The Ritz Carlton’s "Let Us Stay With You" campaign on Foursquare not only delivered critical travel information to hotel guests on a hyper-local basis, it did so to an enormous audience, garnering over 250,000 check-ins. | MORE »

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2012 Digital PR Awards: Digital Communicator of the Year

Samara Finn, a VP in Marina Maher Communications’ Creative Catalyst Group (CCG), leads online influencer communications at MMC. | MORE »

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2012 Digital PR Awards: WOW! Campaign

BWK and Linhart Public Relations made consumers say "wow" with two unique campaigns. One involving shaving and the other doodling. | MORE »

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2012 Digital PR Awards: E-Mail Newsletter

Look to bolster the readership of its established weekly e-newsletter, the Toy Industry Association redesigned the layout, highlighted social sharing links and increased the number of guest columns. | MORE »

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