Weber Shandwick’s GoLive platform has been successful for a wide range of clients across industries, including technology, education, food and health, travel, and automotive; for example, on behalf of Verizon Wireless, Weber Shandwick executed GoLive events from key conferences like CES and CTIA, creating a GoLive community of more than 20,000 Verizon Livestream subscribers.
Co-Winner: Cisco Systems – Cisco Systems Leads Innovation in Digital PR In an extraordinarily competitive category, Cisco Systems’ digital team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating …
Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
Winner: Maggie O’Neill Partner and Senior Director, Peppercomm Maggie O’Neill’s script for public relations and strategic event marketing success has produced quite a highlight reel. With Peppercommotions, Peppercomm’s experiential marketing division, O’Neill is pursuing a …
The Ritz Carlton’s "Let Us Stay With You" campaign on Foursquare not only delivered critical travel information to hotel guests on a hyper-local basis, it did so to an enormous audience, garnering over 250,000 check-ins.
Samara Finn, a VP in Marina Maher Communications’ Creative Catalyst Group (CCG), leads online influencer communications at MMC.
BWK and Linhart Public Relations made consumers say "wow" with two unique campaigns. One involving shaving and the other doodling.
Look to bolster the readership of its established weekly e-newsletter, the Toy Industry Association redesigned the layout, highlighted social sharing links and increased the number of guest columns.