Digital PR

Digital PR Awards: Digital Marketing Campaign ($200K – 500K)

October 13th, 2014 by

Winner: Coty Inc. – The Marc Jacobs Tweetshop Coty Inc.’s task was to generate international PR and social media coverage for the popular Daisy Marc Jacobs fragrance. With an already loyal following, they knew that… Continued

Digital PR Awards: Digital Marketing Campaign ($500K +)

October 13th, 2014 by

Winner: FCB Health – HEY MS, Take This! For decades, people living with multiple sclerosis (MS) had only injections available to treat their condition. In 2010, Novartis’ GILENYA became the first oral treatment indicated for… Continued

Digital PR Awards: Digital PR Campaign – General Excellence

October 13th, 2014 by

Winners: Taylor Strategy – Taco Bell Shakes up the Breakfast Routine and Weber Shandwick – Smoke is the Bandit with Mobil 1 Taylor Strategy – Taco Bell Shakes up the Breakfast Routine March 2014 marked… Continued

Digital PR Awards: Email Newsletters

October 13th, 2014 by

Winner: Columbia University School of Nursing – @ColumbiaNursing e-Newsletter Columbia University School of Nursing’s e-Newsletter @ColumbiaNursing debuted in March 2013, and since then, alumni-giving has increased substantially. In fact, cumulative 12-month donations more than doubled… Continued

Digital PR Awards: Employee Communications Online

October 13th, 2014 by

Winner: RF|Binder on behalf of CVS Health – CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday On December 2, 2013, for the second year in a row, charities, families, businesses, community centers, and students… Continued

Digital PR Awards: Influencer Communications

October 13th, 2014 by

Winner: Biosector 2 and Novartis Oncology – Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community Despite widespread attention and knowledge of breast cancer, the estimated 250,000 women living with advanced breast… Continued

Digital PR Awards: Intranet

October 13th, 2014 by

Winner: inVentiv Health – inFuse: A Global Town Square for a Company in Transition By the spring of 2013, three years after the acquisition of inVentiv Health by a group of private equity partners, inVentiv… Continued

Digital PR Awards: Listening Campaign

October 13th, 2014 by

Winner: Makovsky – Harnessing “Modern Market Research” A social intelligence program informing Sprint’s 4G LTE Network Communications In the summer of 2013, Sprint approached Makovsky to develop a complex and hyper-focused social intelligence program to… Continued

Digital PR Awards: Location-based Digital Campaign

October 13th, 2014 by

Winner: Adobe Create Now Tour for use of Facebook Custom Audiences In the spring of 2013, Adobe reinvented itself as a leading solution for creatives with the announcement of the Adobe Creative Cloud. This solution… Continued

Digital PR Awards: Media Relations Campaign

October 13th, 2014 by

Winner: Access Communications – Intuit Small Business Big Game Intuit tapped Access Communications and its advertising agency RPA to create Small Business Big Game, a yearlong program that would thrust small business owners onto the… Continued