Digital PR

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Debut of HomePod Sparks Debate on Communicators And Use of Voice-Activation Tech

June 12th, 2017 by

When people came up for air last week long enough to discuss something other than the tribulations of Misters Comey and Trump, a few of them spoke about Apple’s new HomePod. That was our cue to ask communicators if their brands are invested in voice activation. We also wondered if it’s time for communicators to begin making significant investments in voice activation.

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Wolf Packs and Nudity: PR Trends at SXSW 2017

March 15th, 2017 by

If you’re a PR professional and you’ve never had the opportunity to work a SXSW show on behalf of a brand, you should definitely add it to your career bucket list. There’s the sheer geography of SXSW—every street is lined with branded facades as companies take over venues for experiential marketing stunts. Not to mention the volume of social media and social ads that pump through every channel.

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Rise of #SXSW Chatbots Is Real—and It’s Awesome

March 14th, 2017 by

Messaging apps like WhatsApp and Messenger (both part of the Facebook family) are powerful platforms that are now being used by more and more people. As mass adoption occurs, the tipping point makes it justifiable for brands and services to invest in the development of bots and AI. And judging by this week’s SXSW, that tipping point isn’t far away.

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Why Agencies of the Future Must Have Distribution Platforms

February 27th, 2017 by

Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms, which provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. If an agency is not actively constructing, acquiring or collaborating on distribution platform strategies, then its future may be short-lived.

Influencers

Want to Become an Online Influencer? Here’s What Your First Two Months Will Look Like

February 10th, 2017 by

Professional communicators give, give, give on behalf of their brand and their brand’s audience. Little time is left over for asking themselves the WIIFM question. How often do they focus their communications skills on building their own public profile and enhancing their own reputation? What are they doing to make influencers of themselves, and would they know where to start?

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Data Security, Fake News, Loss of Message Control Top of Mind for PR Pros in 2017

December 19th, 2016 by

Each year at this time we ask communicators what issues loom large for them in the new year. Last year integration, mobile and content dominated (PRN , Nov. 16, 2015).

2016 Digital PR Awards: WOW! Campaign

November 16th, 2016 by

Winner: Brownstein Group – IKEA Adult Coloring Book ColorWithIKEA provided IKEA fans with their own set of illustrations that are free and ready to be downloaded, printed and filled in with a personal touch. It tied… Continued

2016 Digital PR Awards: Video

November 16th, 2016 by

Winners: IBM – 360 Degree Research Labs and J. Walter Thompson MEA – HASSA ELIYA (NOW IS MINE) IBM – 360 Degree Research Labs With Facebook and YouTube now providing the capability for brands to… Continued

2016 Digital PR Awards: Intranet

November 16th, 2016 by

Winner: Workiva – CONNECTS with Employees Workiva’s CONNECT was created to empower employees by providing a forum for interaction and the dissemination of valuable resources. Unlike other corporate intranets that simply broadcast company information, CONNECT… Continued

2016 Digital PR Awards: Viral Campaign

November 16th, 2016 by

Winner: SAP – #One4 Project The idea for the One4 project was initiated by one SAP employee who was haunted by the global images of the Syrian toddler who lost his life making the journey… Continued