Digital PR

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Facebook Unleashes a Slew of Live Video Features

April 7th, 2016 by

Earlier this year, Facebook expanded its live video service to all users, and now the social media behemoth is really throwing its weight behind the effort. A barrage of new features and functionalities is coming to the service, Facebook announced this week: reactions, going live to groups and events, live filters, live video invitations and much more embody a push to dominate live streaming.

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April Fools’ Roundup 2016: The Best Brand Pranks

April 1st, 2016 by

April 1 is a great day for brand PR. Everyone gets a pass to joke around and show off their lighter side, and audiences take it in good humor when they get suckered. And though it’s expected, it’s not expected—that is, nobody is going to be upset at your brand for not taking part.

…except maybe when it comes to Google. They stepped up to the plate this year, along with other prominent brands.

2015 Rising PR Stars (corporation and association): Chris Brooks, Director, Global Corporate Affairs, Hilton Worldwide

December 9th, 2015 by

Chris Brooks is a passionate professional who enjoys cultivating meaningful relationships online and in person. Thrilled by the challenge of working as an “intrapreneur” across complex organizations, Brooks has a diverse background in political, government,… Continued

2015 Rising PR Stars (corporation and association): Anthony Dobies, Social Media Strategist, West Virginia University

December 9th, 2015 by

Despite his youth, Tony Dobies has made an impact on the way West Virginia University is perceived and operates. Dobies has established West Virginia University as a higher education social media leader. He has increased… Continued

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PR News Announces 2015 Digital PR Awards Winners

November 9th, 2015 by

PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015.

2015 Digital PR Awards: Blog (Organization)

November 9th, 2015 by

Winner: Entropy Solutions – Phase Change Matters blog Entropy Solutions has been producing PureTemp, the world’s first 100% renewable phase change material, since 2007. The mission of its 2014 digital initiative was to establish PureTemp's… Continued

2015 Digital PR Awards: Cause Marketing/CSR

November 9th, 2015 by

Winner: ExxonMobil – Be An Engineer Campaign The overall objective of the ExxonMobil – Be An Engineer (BAE) Campaign was to celebrate the 'E' in STEM—i.e., shine a light on the “engineering” aspect in the… Continued

2015 Digital PR Awards: Contest/Game

November 9th, 2015 by

Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued

2015 Digital PR Awards: Digital Communicator

November 9th, 2015 by

Winner: John McInerney, Ruder Finn As SVP of Consumer Marketing for Ruder Finn, John McInerney has spearheaded a number of integrated digital and social campaigns for leading brands across industries. For example, he led an… Continued

2015 Digital PR Awards: Digital Marketing Campaign (100k-200k)

November 9th, 2015 by

Winner: Tata Consultancy Services – TCS Amsterdam Marathon: Calling all Superheroes Tata Consultancy Services has been the main sponsor to the Amsterdam Marathon (TAM) for the past five years, and it has been a highly… Continued