Each year at this time we ask communicators what issues loom large for them in the new year. Last year integration, mobile and content dominated (PRN , Nov. 16, 2015).
Winner: Brownstein Group – IKEA Adult Coloring Book ColorWithIKEA provided IKEA fans with their own set of illustrations that are free and ready to be downloaded, printed and filled in with a personal touch. It tied… Continued
Winner: Workiva – CONNECTS with Employees Workiva’s CONNECT was created to empower employees by providing a forum for interaction and the dissemination of valuable resources. Unlike other corporate intranets that simply broadcast company information, CONNECT… Continued
Winner: Weber Shandwick & GSK – Tums Starting Spread During the 2015 NFL season, TUMS fans had painstakingly plotted their fantasy lineups on the turf. With that in mind, Weber Shandwick & GSK created the… Continued
Winner: Marina Maher Communications – Connecting with Consumers and Influencers on Twitter in Real-Time to Create Army of Endorsers Head & Shoulders is the #1 shampoo in the world, but due to a stigma around… Continued
Winners: Coyne PR – Pennzoil Reaches New Heights with Airlift Drift Mini Film and Everywhere Agency – The OshKosh B’gosh #BreakForSpring Campaign Coyne PR – Pennzoil Reaches New Heights with Airlift Drift Mini Film The… Continued
Winner: Accenture – Strategy Launch Accenture’s clients were familiar with its Accenture Technology and Accenture Operations businesses. However, Accenture wasn’t always in the picture against pure strategy consultancies like McKinsey and BCG. So they expanded… Continued
Winner: Weber Shandwick & Mars Petcare – Mix Mania Wet dog food comes with some extremely powerful barriers for consumers. It’s gross-looking. It smells kind of bad. It’s expensive. There’s something called “back-end concerns” that… Continued