CSR

CSR Awards 2015: Annual Report

March 12th, 2015 by

Winner: Medtronic Inc. — 2014 Integrated Performance Report  In an effort to tell a holistic story of how Medtronic creates value in the context of its economic, social and environmental impacts with its annual report,… Continued

CSR Awards 2015: CSR Professional of the Year

March 12th, 2015 by

Winner: Jan Jones Blackhurst — Caesars Entertainment  Former Las Vegas Mayor, Jan Jones Blackhurst oversees all worldwide government affairs, corporate communications, community relations and corporate social responsibility programs for Caesars Entertainment. With her strategic leadership… Continued

CSR Awards 2015: Social Good

March 12th, 2015 by

Winner: BBDO, Universal McCann, Ketchum, Widmeyer, Huge and Cohn & Wolfe on behalf of ExxonMobil — ExxonMobil Inspires the Next Generation to “Be An Engineer” ExxonMobil launched “Be An Engineer” in the fall of 2014… Continued

CSR Awards 2015: Video Initiatives

March 12th, 2015 by

Winner: JetBlue Airways — Increasing Access to Books: Soar with reading and First Book To generate visibility for and participation in the JetBlue’s reading initiatives, JetBlue created a multi-dimensional video campaign that leveraged the assets… Continued

CSR Awards 2015: Stakeholder Engagement

March 12th, 2015 by

Winner: Nerium International — Individually Taking Responsibility, Collectively Changing the World Nerium International has made a positive impact on the community and industry through its culture and company vision of “Making People Better.” The company,… Continued

CSR Awards 2015: Workplace Innovation

March 12th, 2015 by

Winner: Time Warner Cable — TWC Eyes and Ears AMBER Alert Initiative  Time Warner Cable (TWC) and the National Center for Missing and Exploited Children (NCMEC) announced a bold partnership that leveraged TWC’s network infrastructure… Continued

CSR Awards 2015: Product Design/Redesign

March 12th, 2015 by

Winner: Toys”R”Us Introduces Reusable Tote Bag Benefiting Save the Children After nearly a decade of partnership, Toys“R”Us sought to expand its support of Save the Children, a global humanitarian organization that ensures the urgent needs… Continued

CSR Awards 2015: Pro Bono Campaign

March 12th, 2015 by

Winner: Nebo Agency — Nebo’s Choose ATL Pro Bono Initiative Rebrands City as Digital Hub Choose ATL is a community driven campaign to brand the city of Atlanta as a digital hub. The initiative showcased… Continued

CSR Awards 2015: Nonprofit/Corporate Partnership

March 12th, 2015 by

Co-Winner: CVS Health & the American Lung Association Make Lung Cancer in Women a Public Health Priority  In February of 2014, CVS Health announced that it would remove all tobacco products from its 7,800 stores… Continued

CSR Awards 2015: Media Relations

March 12th, 2015 by

Winner: Cigna Foundation — World of Difference Grant: Improving Healthcare for Underserved Immigrant Latino and Caribbean Communities In 2014, the Cigna Foundation initiated a new approach to improving individual and community health. Cigna World of… Continued