CSR

2012 CSR Awards: CSR/Green Focus

April 17th, 2012 by

Winner: Carlson Wagonlit Travel – Impact the Gridiron In 2011, Carlson Wagonlit Travel wanted to leverage its presence at the Global Business Travel Association International Convention and Exposition to generate meaningful stakeholder interactions. The organization… Continued

2012 CSR Awards: Workplace Innovation

April 17th, 2012 by

Co-Winner: The Hershey Company – Hershey Honors Authentic Business Management Program The 35-week Hershey Honors Authentic Business Management Program course is taught to senior honors business students at the Milton Hershey School, integrating core learning… Continued

2012 CSR Awards: Nonprofit/Corporate Partnership

April 17th, 2012 by

Winner: American Express, National Trust for Historic Preservation and LaBreche – Partners in Preservation – Twin Cities A philanthropic program that engaged 25 historic sites to compete in funding through a Facebook-based American Idol-style voting… Continued

2012 CSR Awards: A-List – Euro RSCG Worldwide

April 17th, 2012 by

Since stepping into her role in 2009, Euro RSCG Worldwide CEO Marian Salzman has doubled down on the agency’s long-held belief that doing good is good for business. As a brand partner, Euro RSCG has… Continued

2012 CSR Awards: CSR on a Shoestring

April 17th, 2012 by

The French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.

2012 CSR Awards: Volunteer Program

April 17th, 2012 by

Co-Winner: ESPN Inc. – RISE UP – Give Back! ESPN wanted to build a unique program that goes beyond a classic “reveal” effort for its new original series RISE UP, which told the story of… Continued

2012 CSR Awards: CSR Pros of the Year – Sonia Sroka

April 17th, 2012 by

Porter Novelli As SVP, director of Hispanic marketing at Porter Novelli, Sroka’s passion for diversity is rooted in her desire to provide the best possible solutions for the agency’s clients through an inclusive and supportive… Continued

2012 CSR Awards: Media Relations

April 17th, 2012 by

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.

2012 CSR Awards: A-List – Edelman

April 17th, 2012 by

Over the past couple of decades Edelman has been helping leading brands create meaningful connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real Beauty to Starbucks’ Shared Planet and… Continued

2012 CSR Awards: CSR on a Shoestring

April 17th, 2012 by

The French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.