The American Heart Association combines communications with a good cause, and its PR work is one of the main reasons the nonprofit has been so successful since its founding in 1924. The organization’s combination of… Continued
The United Nations Foundation, the charitable arm of the United Nations, has launched programs that have focused on issues like sustainable development, technology, women and girls, climate change and child health. Behind the success of… Continued
The U.S. Coast Guard’s digital communications are years ahead of other government agencies, which is in large part due to the efforts of Lt. Stephanie Young—who was recognized as a 2014 PR News Social Media… Continued
Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.
PR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.
Winner: 70kft In 2014, Dallas-based integrated brand communications agency 70kft set out to revitalize its website and better represent the company’s new brand and expanded service capabilities. In 2009, niche design agency Stratosphere Creative went… Continued
Co-winner: DStreet—Creating Economic Opportunity in Rural America with Farm Credit The Farm Credit System is a nationwide network of borrower-owned lending institutions. In its nearly 100 years of existence, the Farm Credit System has played… Continued
Winner: RockOrange—Cotton's 24 Hour Runway Show Sets Guinness World Record At the beginning of 2014, Cotton Incorporated challenged RockOrange to help elevate its signature program, Cotton’s 24-hour Runway Show. The show, a celebration of fashion… Continued
Winner: Makovsky & Company Inc. Makovsky’s promotional efforts were driven by a vital strategic question: How does a $13 million PR consultancy secure a place at the table in a marketplace dominated by $100 million… Continued