Hunger prevention, hurricane relief, academic scholarships: These are just a few of the worthy causes spotlighted by the 2018 PR News’ Nonprofit Awards finalists. The awards—which benchmark and celebrate the past year’s top nonprofit communications campaigns and the storytellers behind them—will be announced, along with the winners of PR News’ CSR Awards, at a luncheon March 20, 2018 at The National Press Club in Washington, D.C.
Is it a trend? After several weeks of reporting 2017 data from several sectors we think so. B2B and B2C brands are posting fewer pieces of social media content yet piling up more consumer engagement actions. This week we look at the hotel sector in 2017 and sure enough, it’s grabbing engagement with fewer pieces of content. The Four Seasons leads the way.
APCO spent 6 months asking 1,000 of what it called “hyper-aware and influential U.S. consumers” how much credence they put in corporate social responsibility. As you might expect, 90% of those surveyed said it was highly important. One of the more interesting takeaways is that the public judges a company’s social goodness by how well it treats employees.
Each year, PR News honors the top corporate social responsibility campaigns—and the brands and communicators behind them—at its CSR & Nonprofit Awards Luncheon at Washington, D.C.’s historic National Press Club. From environmental protection to disaster relief to gender equality, these campaigns and communicators have enacted positive change that will be felt for years to come.
It’s dangerous to take anything out of context, particularly data. Facebook’s user numbers are gargantuan and are continuing to grow modestly. Still, digging down, you’ll find older people fueling its growth and younger folks departing or not visiting the social channel at all.
On Jan. 23 in New York, PR News celebrated its 2018 Top Women in PR. These inspiring women have risen above the crowd to make a difference in their workplaces and in their communities, both as communications professionals and as mentors to other women. We took some time out at the luncheon to speak with some of them on camera.
This weekend, one of the most-viewed sporting events in the world kicks off in PyeongChang, South Korea. But it’s not just athletes that will be strutting their stuff on the world’s biggest stage. For the brands that serve as official sponsors, the Winter Olympics provide a perfect opportunity to combine storytelling skills with the natural drama of international competition. Here’s a look at how some of those brands are leveraging the games, using everything from influencer marketing strategies to virtual reality experiences.
Comedian/actor Jim Carrey has begun a campaign to dump Facebook due to the company’s profiting off fake news and ads it sold to Russian agents during the U.S. presidential election. Part of Carrey’s beef is that Facebook still isn’t doing enough to stop it. He’s removed his Facebook page, given up his Facebook shares and urges concerned investors to do the same. Should Facebook consider Carrey’s actions a crisis or a bad day?
Each January, PR News celebrates women who not only are best-in-class communicators, they are leaders who continue to inspire the next generations of women to rise to the C-suite level at brands, nonprofit organizations and agencies. On Jan. 23, 2018, PR News once again honored the Top Women in PR at New York’s Grand Hyatt.
In 2017, Carmen Collins became the manager of Cisco’s talent brand social media team globally, a year after creating one of the industry’s top employee advocacy programs. Launched as a pilot in the spring of 2016 and a full-fledged program in the summer of 2016, the WeAreCisco Snapchat channel was Collins’ brainchild. In the last 12 months, the program has doubled unique daily views while flashing completion rates of 60% to 70% completion rates are way above industry average research.