YouTube videos can sometimes seem like the one-hit wonders of the content universe. But the good news is that through strong SEO strategy and tactical outreach, little-noticed YouTube videos can still be a powerful vehicle for drawing in new audiences. Matt Goldberg, who creates and promotes video content for Chicago-based machine tool manufacturer Lyndex-Nikken—as well as founding production company MBG Films, which boasts 8.5 million views and over 13,000 subscribers—shares 10 recommendations for increasing YouTube views.
When people came up for air last week long enough to discuss something other than the tribulations of Misters Comey and Trump, a few of them spoke about Apple’s new HomePod. That was our cue to ask communicators if their brands are invested in voice activation. We also wondered if it’s time for communicators to begin making significant investments in voice activation.
Aflac is among the most diverse companies in America. In fact, its workforce is comprised of a high percentage of both women (67 percent) and minorities (40 percent). In addition to employer-sponsored health care benefits… Continued
Similar to one of the themes running through the recent, sold-out Social Shake-Up Show, an idea at the heart of the Conference Board’s new study is that some members of the C-Suite continue to doubt the importance of social media as a valuable business tool. The culprits most often reside in the C-Suites of B2B brands, says the report, made available early and exclusively to PR News Pro. One solution is emphasize the positive attributes of social in business terms, the study says.
The Saturday Night Live actor who plays the girl you wish you hadn’t started a conversation with at a party turned out to be quite conversant about social media during Tuesday afternoon’s session of the sold-out Social Shake-Up in Atlanta. Actor/comedian/activist Cecily Strong provided trenchant points about social media as it relates to celebrities and brands. There were plenty of laughs, too. Photo: www.Jkleinphotography.com
There were things old and new during the sold-out 2017 Social Shake-Up Show’s opening general session today (May 23) in Atlanta. The new started right away, as six members of the Alpha Rho step dancers of Morehouse College literally kicked off the show with a rousing performance. And then Shonduras took over the stage.
The early bird gets the worm. That certainly applied to the pre-Social Shake-Up workshops, which featured plenty of personalized instruction on topics ranging from customer journey mapping, SEO and building online communities. The Social Shake-Up, which begins in earnest May 23, is sold out, yet the pre-show workshops were intimate and filled with important takeaways or shakeaways, perhaps.
As PR pros working in an age when even the term ‘new media’ feels old and social apps appear and disappear like stairwells at Hogwarts, we can’t simply sit back and watch earned opportunities slip away. We must evolve and expand by mining new communications platforms for the earned potential that lies within them. Since media companies have adopted social channels as a viable distribution method for their content, shouldn’t PR pros be working harder to earn coverage for clients from media…on social media?
Are you engaged at work? Gallup says nearly 70% of employees are disengaged. How to fix that? Employee engagement begins during the hiring process and, if done well, continues throughout the employee’s career, writes PAN Communications’ chief Phil Nardone. Constant communication is critical to employee engagement. And having the right management team can make or break engagement. In addition to tips about engagement, Nardone provides other takeaways to help make your company a top place to work.