As part of its annual Platinum & Agency Elite Awards celebrating the best and brightest in communications, PR News handpicks a group of campaigns that will likely be remembered in years to come for their ingenuity, strategic messaging and measurable communications outcomes. These campaigns make up PR News’ Platinum Hall of Fame, and will be officially inducted at PR News’ Platinum & Agency Elite Awards luncheon Sept. 21 in New York City.
From a business perspective, many people thought CVS was crazy to remove tobacco products from its shelves back in September 2014. Today the country’s largest pharmacy chain doubled down on its bet, announcing it will pledge $10 million to the American Cancer Society in an effort to help people lead healthier lives. Whatever else you want to say about CVS, it knows how to do CSR.
With a new marketing agency, PR practice or digital communications firm seemingly opening up shop by the minute, sometimes even the top performing communications organizations can get lost in the shuffle.
That’s why PR News celebrates the cream of the agency crop each year with its Agency Elite Awards. The Agency Elite Awards benchmark the communications and marketing firms that, over the last year, truly stood out for their creativity, strategic expertise and achievement of successful outcomes for clients.
PR News’ 2018 Platinum PR Awards Finalists Announced, Hannah Storm to Host Sept. 21 Awards Luncheon in NYCJuly 27th, 2018 by Sophie Maerowitz
At PR News’ annual Platinum & Agency Elite Awards luncheon—which this year will be held Sept. 21 at the Grand Hyatt in New York City—hundreds of communications professionals gather to celebrate the top communications and marketing campaigns of the last year, as well as the PR and marketing professionals behind the strategy and execution of those initiatives. This year’s Platinum & Agency Elite Awards luncheon will be hosted by ESPN’s Hannah Storm.
The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan, SHIFT Communications and Weber Shandwick.
As we went to press Tuesday a slew of top-flight communications and marketing positions changed hands. The biggest was the move of Salesforce’s CCO Corey duBrowa to Google.
A memo from Nike’s HR chief admitted the company has failed to promote enough women and people of color to VP offices and above. This prompted us to assemble a roundtable of communicators to discuss inclusion, diversity and communicators’ role in building a culture of inclusion.
The world’s largest unboxing broadcast live on Facebook, a luxury hotel chain sharing its service values on Twitter, pancreatic cancer awareness spread through Instagram: these are just a few of the worthy social media campaigns spotlighted by the 2018 PR News’ Social Media Awards finalists. The winners of PR News’ Social Media Awards—which showcase the top social media campaigns and honor the individuals behind their success—are announced at an annual luncheon in New York City. This year, PR News’ Social Media Awards Luncheon will be held May 23, 2018 at The Yale Club.
March 21 marked 12 years since the first tweet appeared on Twitter. It’s the perfect opportunity to reflect on the platform’s successes—as well as its shortcomings—over the last dozen years.
The social media platform can be a double-edged sword for users. While Twitter has been heralded as a powerful tool for spreading awareness around important causes, it has also been the vehicle for millions of fake news-spouting accounts. To mark Twitter’s 12 years in operation, here are 12 defining moments in the platform’s history.
At PR News’ 2018 CSR & Nonprofit Awards luncheon in Washington, D.C., honorees inspired their peers not just with their accomplishments but with their takeaways from their winning campaigns—making the event a learning experience as well as a celebration.