Say what you will about the latest social platforms, email continues to be the old reliable when it comes to marketing. Email yielded a median ROI of 122%—more than four times higher than other marketing formats, including social media, direct mail and paid search—per a 2016 US marketers survey. On the other hand, most peoples’ inboxes are more crowded than a subway train during rush hour. The challenge is breaking through the noise. We provide three tips to help your marketing email rise above the din.
PR professionals from around the globe came together at PR News’ Platinum PR and Agency Elite Awards luncheon at the Grand Hyatt in New York City on Sept. 14 to celebrate the winners and honorable mentions of PR News’ 2017 Agency Elite Awards. The Agency Elite awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to internal communications, media relations and reputation management.
Hundreds of top brand and agency communicators gathered at the Grand Hyatt in New York City on Sept. 14 to celebrate the past year’s crowning achievements in communications and marketing at PR News’ 2017 Platinum PR Awards luncheon. The annual event benchmarks top communications campaigns and leaders in a wide array of categories. PR News also inducted six campaigns into its Platinum Hall of Fame, as well as announcing winners and honorable mentions of the 2017 Agency Elite Awards.
In an era where the hottest topic is fake news, how can you build trust with journalists? You’ll likely need to do so on social media. Here are tips that will help you do that and start to pitch more successfully, too.
ALS Association, American Greetings & MullenLowe, Bayer, Home Depot, Lustgarten Foundation and Taco Bell to Be Inducted in PR News’ Platinum Hall of FameAugust 25th, 2017 by Steve Goldstein and Seth Arenstein
This is the eighth year PR News is including the Hall of Fame as part its PR News’ Platinum PR Awards. For the Hall of Fame, PR News’ editors select communications campaigns or initiatives that will likely be remembered for years to come because of their originality and unexpectedly large impact beyond their intended audiences.
PR News will announce the winners of its 2017 Agency Elite Awards at the annual Platinum PR & Agency Elite Awards luncheon at New York’s Grand Hyatt on Sept. 14, 2017. The Agency Elite Awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to internal communications, media relations and reputation management.
The role that PR and marketing professionals are asked to play is constantly expanding, requiring mastery over many aspects of communications—such as live video, measurement, data analysis, SEO and social listening—above and beyond traditional skills like crisis management and media relations. This nonstop evolution in creativity and versatility will be celebrated at PR News’ annual Platinum PR Awards, which praises the best communications programs and teams of the past year.
The chief spokesperson for Cox Enterprises discusses how to make certain your CSR effort will resonate with the most importance stakeholders of all: the volunteers involved in the CSR and your audience. Remember, CSR is largely about causes or the good people doing volunteer work, not your brand.
As we saw last week, June was a down month for consumer engagement with beauty and auto influencers. That also was the case with fashion and finance, as exclusive data from Shareablee shows
It may be a little late to the party, but with its upcoming native video feature, LinkedIn is poised to provide brand communicators with a new way to capture attention on the platform. PR News asked Tatiana De Almeida, a member of LinkedIn’s corporate communications team, about LinkedIn video’s likely applications for professional communicators, how to measure its success and how it’s unique among video features on other social platforms.