CaseStudy

Annual Report Achieves Multiple Goals for AIDS Task Force

Last year, with donor support of only $800,000, the NO/AIDS Task Force in New Orleans was faced with a tough choice: Either pursue advertising dollars to offset the cost of producing an annual report or nix it altogether.

The harsh reality of declining funds over the past three years meant the NO/AIDS Task Force in New Orleans could not afford to develop an annual report for fiscal year 1997-1998.