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Presidential Bike-a-Thon: Using Media Relations to Encourage More Active Lifestyles One Bicyclist at a Time

By PR News Editors

Company: Humana Agency: Coyne PR Timeframe: 2008 When you are a one of the nation's largest healthcare companies, the country's staggering obesity-related health crisis becomes exponentially more dire. After all, the lack of physical activity among so many Americans is a primary driver of poor...

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September 21, 2009


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Presidential Bike-a-Thon: Using Media Relations to Encourage More Active Lifestyles One Bicyclist at a Time

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