Case Study No 2950 – Satellite Media Tour: Broadcast PR Firm Attracts Coverage With Finely Tuned Campaign

Your client has a really big story to tell - it's 2.2 million acres wide, to be exact - and the CEO wants to tell the story to a couple million people. Trouble is, he can't get away from the office to do a two-week, 10-city media tour.

In this case, the story was the celebration in March of this year of Yellowstone National Park's 125th anniversary combined with raising awareness of the endangered species in the park such as the grizzly bear.