Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships 08/30/2010 By PR News Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign. PR News Pro Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News Pro subscribers only. Not a PR News Pro subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; email@example.com.