Case StudiesMedia Relations Case StudiesSubscription Content Case Study: Beverage Org Capitalizes on Obama’s Beer Summit to Launch Frothy Press Release Against an Old Foe 10/11/2010 By PR News A national beverage trade group finds that a national event is the perfect time to point out a rival's inconsistencies. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.