Cantor Fitzgerald, one of the bond trading firms hit the hardest by the attack on the World Trade Center, has already experienced its share of bad press for what many see as
capitalizing on the loss of thousands of lives. When CEO Howard Lutnick broke down in tears in a televised interview, Americans grieved with him. But when his firm cut off
paychecks to families of the missing only days later, Americans were outraged. Now some suspect the company is at it again as it releases a series of television and print ads
featuring surviving employees (Lutnick is not included) sharing their stories of 9/11. Ad execs say the firm is indelibly linked with the events of Sept. 11 and that the ads will
drive business for the firm so that it can continue to donate a percentage of profits to victims' families in the years to come. Dan Klores Communications is handling comms around
the ads. (Cantor Fitzgerald, 212/821-6710; Dan Klores Communications, 212/685-4300)
Cantor Capitalizing on Grief?
