Campaign Tells Adults To Get Real To Prevent Teen Pregnancy

Relatively speaking, the easy work on preventing teen pregnancy has been done. Nationally, teen pregnancy rates are dropping, due, in no small part, to aggressive abstinence-
only programs. But in order to continue the downward trends, advocacy efforts need to turn up the volume on promoting messages that are more difficult to embrace - comprehensive
sex education and greater access to contraception. The "Get Real! About Teen Pregnancy" campaign, launched last year in California, has taken on these hot-button issues with an
arsenal of research aimed at educating policy makers about the strategies that are effective in reducing teen pregnancy. The integrated campaign, developed by Deen+Black (DB),
uses a mix of print advertising, media relations and the Internet.