Campaign Roll-outs

Cyclist and cancer survivor Lance Armstrong kicks off the launch of Cycle of Hope, a national cancer education effort supported by his eponymous foundation and Bristol-Myers
Squibb...Carl Thompson Associates courts investors and the media in preparation for the IPO of Musichotbid.com - a site that helps music aficionados to buy and sell music gear and
memorabilia online....Spanish and Portuguese-language etailer Submarino.com taps Porter Novelli New York to launch a comprehensive PR and investor/analyst relations effort in the
U.S. Porter Novelli Miami will handle Hispanic marketing efforts for the site, which offers a broad range of books, music and toys....the Child Safety Network revs up for its 200-
city National Child Safety Tour in a press conference at the Chicago Auto Show. An animated presentation featuring cartoon legend Speed Racer explains automotive, roadway and
pedestrian safety issues...Captain Morgan (Spiced Rum) joins Fat Tuesday and Mardigras.com launches a Congressional petition to make Mardi Gras a national holiday.