Campaign Pokes Fun at Fitness

A new $10 million ad campaign is targeting the funny bone of health-conscious consumers to promote eNutrition, an online source of nutritional products and information. One of the ads cautions: "Time is against you. Gravity is against you. Genetics are against you. But, hey, have a good day." The ad concludes with a reminder that eNutrition is a leading source for healthy living.