Cadence & Cues: Characteristics of Communication Styles

Familiarity with communications styles will help you reformulate messages in terms that are natural to your specific spokesperson, says Joanne Y. Cleaver, president of Wilson-Taylor Associates. “Listen between the lines for cadence, vocabulary and communication cues,” says Cleaver, who offers the following style checklist:

Cadence: What is the spokesperson’s natural rhythm of speech?





Anecdotes: How does the spokesperson use stories?

 Openers or icebreakers

 Tied to current events

 To illustrate key points

 To underscore the emotional impact or connection with a customer, employee or stakeholder

Verbs: What kind of verbs does she use?


 Power/sports/weather/physical forces



PR News subscribers can read more about speaking and communication styles in: "Create Compelling Messages by Helping Your Experts Find Their Voices."