Cable TV Association Uses Critical Viewing Project to Gain An ‘In’

In early the '90s, the cable TV industry came under scrutiny as parents and legislators began to dissect TV violence and demand protection for children. The National Cable Television Association (NCTA), which represents 85 percent of cable TV providers, knew that it needed to find a broad-stroke campaign to position the industry as concerned and caring - a difficult feat in an increasingly skeptical society.