Burson-Marsteller Executive Shares Her Savvy Media Tactics

Dawn A. Alexander, director of public affairs for Burson-Marsteller in Washington, D.C., last year received the Washington Region Harold Burson Employee of the Year award for her exemplary handling of media relations. A relative newcomer to BM (she has worked with the agency for just over two years), she developed her style of media relations based on many years in the political arena and government domain.