Corporations may be cutting their budgets, but branding efforts are suffering less than other initiatives, according to a new survey by Interbrand, a consulting company focused
on branding. It reports that 84 percent of 125 marketing professionals surveyed during August on brandchannel.com say their marketing budgets have suffered no impact or only
modest decreases as a result of economic weakness this year. Respondents also said organizations want better and clearer metrics to quantify the benefits of marketing and
branding. For a free copy, contact Regina Milano, 212/798-7513, [email protected]. Interbrand will conduct a follow-up
survey in November.
Bullish on Branding
