Bugaboos

Jon Fine has been covering consumer magazines and newspapers for
Advertising Age since the summer of 2000. His pieces usually run in
the first few pages of Ad Age -- considered choice real estate for
the Crain Communications' weekly -- and also appear frequently on
the publication's front page. Fine covers the heavyweight consumer
publishing groups, from Condé Nast to Wenner Media, as well
as the major newspaper lords like Dow Jones Co., Gannett Co. and
The New York Times Co. Although Ad Age is one of the most widely-
read trade titles covering the marketing and advertising fields,
Fine says he still gets his share of inquiries from PR executives
who just don't get it.