Bringing Some Estrogen to Entrepreneurs

According to Keli Swenson, founder of new bi-monthly pub Female
Entrepreneur, magazines for small business owners are operating in
an old-school world where the entrepreneurial spirit was distinctly
masculine. Female Entrepreneur and its companion Web site, set to
hit newsstands and the Web later this month, will focus on women
(although the editorial will be business-driven and will have an
appeal to men, Swenson promises). Swenson herself was an
entrepreneur by her mid-twenties and has worked as a PR consultant.
Contact her at femaleentrepreneurmag@netzero.com.