Breakout from the IT Mold to Make Online Newsrooms Bolder

In the world of corporate PR, it has become fashionable to outsource the company's online newsroom. Third-party vendors are only too happy to do the heavy lifting: They'll host
the newsroom, manage the database and even track the hits. Lately, however, industry observers are sounding a note of alarm. Too often, they say, these sites are not being used to
their full advantage.