Breaking (Some of) the Rules During a Crisis

From the dubious activities at the U.S. Army's military prison at Guantanamo Bay to the lurid rape accusations leveled against members of the Duke University

lacrosse team to the chaos of the 2005 Gulf Coast hurricanes, the past year has seen no shortage of headline-hogging crises that shock, confuse and anger the general public. Of

course, not every crisis resonates with the fury of these examples. But whether the crisis has global implications or local repercussions, letting the crisis get out of control

is not an option for the PR professional.