▶ Vying for Virality: Video is King: Social-media users are about twice as likely to engage in video content than non-video content, according to Adobe’s 2013 Video Benchmark Report. And while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.
According to the report, less than a quarter of media companies are putting videos on social channels such as Facebook and Twitter.
Other findings include:
• In 2012, video social engagement rose to 70% compared with 42% in 2011.
• Viral reach for video—which is measured by the number of people who see a post in their feeds through friends or a brand page—accounts for 77% of all reach on social-media sites.
• Facebook dominates social referrals, but Twitter feeds are three times more likely to refer to a video than other types of content.
• Digital-video consumption grew 30% year in the fourth quarter of 2012, compared with the same period in 2011.
• By the fourth quarter of 2012, mobile video starts—including both smartphones and tablets—has tripled year over year; mobile video starts now account for more than 10% of total digital video starts.
Source: Adobe
▶ Teens Still Love Facebook, But Future Looks Bearish: Facebook is still “cool and popular,” as Mark Zuckerberg’s character in the movie “The Social Network” claims, but change may be on the way, at least among teens’ perceptions of the social platform. According to a recent study by Piper Jaffray focusing on the teen market, 33% of the 5,200 teens surveyed choose Facebook as their most important social network. However, that number marks a 9% decrease since the fall 2012 report, in which 42% of teens rated Facebook as their favorite social network.
Other findings include:
• Twitter was ranked second for most popular social network among teens, with 30% of teens saying it’s their most important social tool.
• Instagram, which was purchased by Facebook for $1 billion in 2012, was the beneficiary of 14% of the vote—a 5% bounce and the largest increase among all the social networks.
• Google+ showed some decline, down to 5%, from 6%, from fall 2012. Pinterest was unchanged, at 2%. PRN
Source: Piper Jaffray
The Interbrand 100 has taken to the major social media platforms: 94% have active brand accounts on Facebook and Twitter and 85% on YouTube, according to a new study conducted by Simply Measured, which provides social media analytics. There were fewer active accounts on Google+ (53%), Instagram (53%) and Pinterest (46%). Source: Simply Measured, exclusive to PR News.