Brands’ Social Efforts More Integrated; Swag Impresses

â–¶ Cohesive Communities: A new study of 241 online communities from 78 major corporations found that 33% of the brands are using a cohesive approach to social engagement, compared to just 20% in 2009. The ComBlu research also shows much tighter integration between a brand’s sponsored community site and its other social assets such as Facebook, Twitter and YouTube. Additional findings include: