â–¶ Brands Beat Celebs: Twitter or Facebook users are more likely to follow brands than celebrities, a new report has found. The Opinion Matters and RMM survey reveals that 20.3% of social networkers are following brands, whereas only 13.4% follow celebrities. Additional findings include:
• Only 12.7% of the survey respondents claimed to give organizations feedback using social networks and only 11.2% watch branded content material such as TV commercials through their sites.
• Surprisingly, just 7.7% of people actually complain about a brand on a social network or forum.
• The most popular uses of social networking sites are viewing photographs of friends (55.9%) and planning social arrangements or getting information about events (34.8%).
Source: Opinion Matters/RMM