Brand Summit: Don’t Be Fooled, It’s Not Your Average Annual Meeting

Breaking down the silos and integrating communications in all organizational activities isn't always just about attaching dollar signs to every business effort. In the case of PR,

especially, it's about building emotional connections and fostering resonance among all constituents. Consumers are more likely to be loyal and investors are more likely to invest if

a brand's identity is strong and memorable; but making it that way begins with employees' connections to and influences on the brand.