Bottom-line Orientation Boosts PR Measurement’s Success

When Walter Lindenmann retires from Ketchum early next year, he'll know his efforts for the past couple decades have helped make measurement the priority it is throughout the PR community. But he'll also know there is still work to be done to motivate PR execs to measure the impact of their campaigns and programs. Enjoying semi-retirement, he chatted with PR NEWS about where the industry is now with regard to measurement and where it should be.