Book Wrap

Money may not grow on trees, but PR advice sure does. A slew of titles focusing on PR and communications hit the bookstores recently, with enough (communications) bullet points
to make Al Capone wince. It's a pretty ripe market, what with corporate America still spooked by corporate scandals and senior executives, including PR directors, trying to figure
out how to avoid the pitfalls and build better ties with their constituents. Below are thumbnail reviews of three recent books that, each in their own way, should be required
reading for PR pros.