Bonuses? For PR execs - particularly on the agency side - it's become a mystery as to when they'll start to return. Most likely when the economy bounces back, but even then
bonuses are still considered a wild card in the salary deck.
Bonuses are much harder to predict on the agency side than corporate because companies usually have a system in place on whether bonuses will be handed out and, if so, what
determines their amount. It's more of a crapshoot on the agency side. "On the corporate side, the senior PR person will make a decision on who gets bonuses and how much they'll
be," Spring says. "It's much more discretionary on the agency side."
It's a far cry from the boom years of 1996-2000, when many PR execs -- on both the corporate and agency sides -- automatically received bonuses. And with the economy still in
a torpor, it's anybody's guess when they'll come back to decent levels.
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Corporate Communications - National Bonus Ranges (%)
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Title
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Category
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Range (%)*
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% Change vs 2002
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| Comms Specialist | Corporate/Financial | 4 - 5 | -10.0% |
| Manager | Public/Govt Affairs | 6 - 8 | 7.7% |
| Director | Internal/Edit Comms | 5 - 8 | 8.3% |
| Vice President | Hi-Tech | 10 - 15 | 4.2% |
| Senior Vice President | Public/Govt Affairs | 19 - 22 | 2.5% |
| *As a percentage of base salary. Complete bonus info is available in The Official PR Salary & Bonus Report - 2003 Edition Source: Spring Associates Inc. |
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PR Agency - National Bonus Ranges (%)
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Title
|
Category
|
Range (%)*
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% Change vs 2002
|
| Account Executive | Health/Medical/Pharm | 3 - 4 | 12.5% |
| Senior Account Executive | Industry/B2B | 4 - 7 | 10.0% |
| Account Supervisor | Public/Govt Affairs | 9 - 12 | -4.5% |
| Vice President | Consumer | 11 - 16 | -3.6% |
| Senior Vice President | Industry/B2B | 22 - 26 | 6.7% |
| Executive Vice President | Health/Medical/Pharm | 25 - 31 | 5.7% |
| *As a percentage of base salary. Complete bonus info is available in The Official PR Salary & Bonus Report - 2003 Edition Source: Spring Associates Inc. |
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