Boeing and GM Communicators Explain How Their Brands Are Moving Toward Data-Driven Cultures

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It’s difficult to create a corporate culture. It might be harder to re-shape an established culture. This is what Whitney Drake, communications story bureau & analytics lead, General Motors, and Phil Musser, Boeing’s CCO and SVP of communications, are doing as they move their brands to embrace measurement and analytics. Recently they shared some experiences with PR News.