Blogs Becoming a Growing Bazaar for PR

They were started a few years ago by political observers who
made their running commentaries available online, but have recently
emerged as a potent media force for PR execs: blogs. These days,
blogs go well beyond the political scene, with diverse sites
offering all kinds of news by the day, hour and minute. Indeed, a
recent survey by Perseus Development Corp. predicts the top
blog-hosting services will be home to 10 million blogs by the end
of 2004.