Some brands can throw stars (celestial and Hollywood) at their live streams. Still, providing followers a behind-the-scenes experience is more important and it shouldn’t cost you a lot of money. And even big brands sometimes spend only a little to make themselves more human.
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Reading and writing for uninterrupted stretches of time—and I consider five minutes to be an uninterrupted stretch of time—now seems like a rare, precious gift. This sad fact is a creativity and productivity killer. If you’re a PR pro or journalist or any kind of professional wordsmith, being able to write freely without distraction is the only way to produce anything of real quality. It’s your metier and your meal ticket.
As we enter a new year, it’s time to take stock of how we spend our time at work and how we might change our habits. How many meetings and activities were you a part of in 2016 that were just an utter waste of time? Can you do better in 2017? To achieve a better return on your time, consider what I call extreme calendaring. It might even burn some of those extra holiday calories.
It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, it’s hard for journalists to avoid numerous brands pitching stories about how much good they’re doing.
Is there an industry more vulnerable to crises than the airline industry? On the one hand you have the usually catastrophic nature of airplane crashes and terrorist attacks; on the other you have on every plane aggravated, gaseous, claustrophobic passengers packed like Pringles in a tube, armed with smartphones, ready to broadcast to the world any provocation.
Anne Glauber is using her 30 years in PR and communications to offer a hand to people like her. In truth, of course, there really are not many people like her. It’s become her mission to inform pancreatic patients of the possibility of clinical trials and experimental treatments.
If you’re with a B2B company, professional association or government agency, finding your visual identity for Instagram and Snapchat, for instance, might be the subject of weekly, or daily, meetings. These meetings might have proved fruitless. Keep in mind your visual identity can be as simple as a single color. Is there one color that dominates your logo or calls to mind an emotional connection with your product or service?
You need better and smarter ways to approach reputation management than Googling your brand’s name or your own name. Here are six questions that, if you can answer them correctly and/or honestly, will take you to the next level (however you may define a higher level). For instance, what’s your brand’s story? Can you imagine reading a short story about your company to your child at bedtime?
There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge card bill arrives. The PR team at Subway likely is having a similar feeling these days. Jared Fogle, the brand’s… Continued
There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge card bill arrives. The PR team at Subway likely is having a similar feeling these days.