PR News Blogger Network

Stay current with the latest trends, insights and personal takes on all things PR by visiting the PR Blogger Network, a one-stop rundown of the latest blog entries from some of the top thinkers and writers in the field.

 


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On the Art of Critical Listening

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood my meaning, and got it right, but wasn’t writing down or transcribing my words verbatim. The quote was an approximation, […] | MORE »

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Where You Sit is What You See

I picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended.  Among the questions the prospective students asked of the alumni panel was whether the class sizes are so big that you can’t see, hear and learn in them.  The very articulate Class of 2010 […] | MORE »

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Where You Sit is What You See

I picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended.  Among the questions the prospective students asked of the alumni panel was whether the class sizes are so big that you can’t see, hear and learn in them.  The very articulate Class of 2010 […] | MORE »

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Where You Sit is What You See

I picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended.  Among the questions the prospective students asked of the alumni panel was whether the class sizes are so big that you can’t see, hear and learn in them.  The very articulate Class of 2010 […] | MORE »

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PR Industry Missed an Opportunity During the Putin/Ketchum Op-Ed Episode to Talk About the Role of PR

Last week’s episode in which Ketchum helped place an op-ed piece by Russian President Vladimir Putin in The New York Times has shined a less-than-flattering spotlight on the PR profession. In the Putin article, titled, “A Plea For Caution From Russia,” Putin seeks a solution to the violence in Syria. “Recent events have prompted me […] | MORE »

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What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)

When I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those colleagues were the most capable among us. But journalism’s loss was PR’s gain. Today, in 2013, that’s perhaps more true […] | MORE »

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9 Tips To Master Before Your Next Media Interview

When UPS wanted to make the public aware of its sustainability and energy-saving practices, the PR team knew it needed to tell an interesting story to showcase its efforts.  It has always stuck with me that UPS drivers don’t make left turns (or at least, 95% of the time, they don’t turn left). By turning […] | MORE »

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Privacy is an Anachronism in PR and Elsewhere: Act Accordingly

In an episode of “Family Guy,” Stewie is hobnobbing at a party when he announces that “you’re going to love this” as a prelude to a politically incorrect joke. But before he says anything, he goes outside the door to see if the coast is clear. Then he runs out to the street to see […] | MORE »

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Privacy is a Quaint Anachronism in PR and Elsewhere: Act Accordingly

In an episode of “Family Guy,” Stewie is hobnobbing at a party when he announces that “you’re going to love this” as a prelude to a politically incorrect joke. But before he says anything, he … | MORE »

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BuzzFeed CEO’s Vision of Media’s Future (and Great PR)

Last week, Buzzfeed founder and CEO Jonah Peretti published a long memo on LinkedIn. It was titled a memo to the staff, but really was only partly directed to the staff. It was also a PR message to all stakeholders as well as competitors. At any rate, it was brilliant. It was the most clear-headed, […] | MORE »

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