- Small PR Firm of the Year
- Midsize PR Firm of the Year
- Advocacy Campaign and Lobbying Efforts
- Association/Nonprofit Team of the Year
- CSR A List
- CSR Professionals of the Year
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“It’s PR’s fault.” This is what a reporter acquaintance for a daily publication recently told me, as she was lamenting the inability to set up a meeting with a top executive at a major trade show coming up. “They didn’t get back to me, and …
Meetings are both a blessing and a curse. On one hand, great ideas and solutions abound when you bring people into a room, face to face. People learn from one another and also get to know their colleagues better. Ideas, concepts, hot-button issues …
It may not equal Jonas Salk discovering the polio vaccine or Albert Einstein discovering the theory of relativity, but Apple Inc.’s recent discovery of public relations is worth noting. For years the technology and consumer-products giant was notorio…
What was the CEO of Tupperware thinking? On an earnings call last week the executive, Rick Goings, explained to a reporter why the company had flat performance in 2012. “We are a high-quality product and a brand,” Goings said. “Why do we do bette…
As you were waiting for the lights to go back on in New Orleans last night, were you thinking to yourself: if this were my Super Bowl, what would I be saying to my team? What would I be doing to keep my team on the winning side? And is some poor worker…
“It’s PR’s fault!” This is what a reporter acquaintance for a daily publication recently exclaimed to me, as she was lamenting the inability to set up a meeting with a top executive at a major conference. “They didn’t get back to me, and th…
The announcement this week by the Boy Scouts of America that it was considering reversing its policy of not allowing gays to join its ranks was front-page news. After all, the organization has fought tooth and nail—going all the way to the Supreme Co…
A couple of PR-related studies released earlier this month underscore two major challenges that PR pros now face, one that is tactical in nature and the other that is in a more strategic vein. The first study is another reminder that, in a digital age,…
The news this week that McDonald’s will use only Alaskan Pollack—sustainably fished in the wild—in its Filet-O-Fish and Fish McBites products, proves the point that corporate social responsibility is taking the business world by storm. And these …
Is your Fear of Missing Out (FOMO) flaring up? Are you anxious because all your friends are hanging out and you are at home scarfing down the last spoonful of Ben & Jerry’s? Or perhaps you have FOMO because you haven’t tweeted in three hours or…
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