PR News Blogger Network

9 Pieces of Advice to Act On Today (I Swear!)

March 26th, 2013 by

  Advice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice …

Communicators: There’s Opportunity Even With a Declining Newspaper Industry

March 21st, 2013 by

When I was a kid my folks cut out an advertisement from the Times that featured the opening lines from Charles Dickens’ “A Tale of Two Cities” and put the page in a safe place on my bedroom desk. “It was the best of times, it was the worst of t…

‘Stuffy Old Men’: Report Acknowledges GOP’s PR Problem

March 18th, 2013 by

The GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report  detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Oba…

Why I Didn’t Ignore Your PR Pitch

March 15th, 2013 by

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it or the recipient isn’t paying attention). Pitch…

Why I Ignored a PR Inquiry

March 13th, 2013 by

Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued

Starbucks CEO Brews a New Cup of Communications

March 6th, 2013 by

With his new comic book Starbucks Chairman-CEO Howard Schultz offers a unique way to communicate the attributes of his brand and fly above the competition. “Howard Schultz: The Man Behind Starbucks,” which is produced by… Continued

Dance Fever Results in Viral Hits, Some Misses and a Lesson or Two for PR

March 4th, 2013 by

While the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands.

Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste

March 1st, 2013 by

While nearly every brand is online  – be it with a Web site, email marketing programs, social media, apps  – many brands make the mistake of going a bit too far by not going far enough. I’m not talking about chasing the next shiny object. I’m…

Bogie’s Last Film is a Reminder That PR Groups Need to Change Their Script

February 27th, 2013 by

This past weekend it was nice to turn on Turner Classic Movies (TCM) and curl up with “The Harder They Fall” (1956), in which Humphrey Bogart plays a downsized newspaper reporter who becomes a PR… Continued

PR at the Bat: What Public Relations Pros Can Learn from Spring Training

February 21st, 2013 by

Major League Baseball’s Spring Training is in full swing.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing in the World Series eight months from …