PR News Blogger Network

Stay current with the latest trends, insights and personal takes on all things PR by visiting the PR Blogger Network, a one-stop rundown of the latest blog entries from some of the top thinkers and writers in the field.

 


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Thought Leader or Action Hero: Which Do You Prefer?

It was a Eureka moment for me the other day when I was chatting with a long-time communications and branding consultant who expressed annoyance at the term “thought leadership.”  Given that I use that term … | MORE »

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Finishing, The Manning Way

By now you are either bleeding blue with glee that the NY Giants won the Super Bowl or you are on Gisele’s case for dissing husband Tom Brady’s teammates. Either way, you have to agree that Eli Manning is a class act. His press conference o… | MORE »

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Golfer Mickelson Takes a PR Gamble

With apologies to my bevy of female readers, golf has long been called the “gentleman’s game,” but probably lost that moniker when Tiger Woods hit that tree in his SUV back in 2009. We learned this week that the gentleman’s game… | MORE »

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Madonna is Nervous About Her Super Bowl Gig: Let’s Help Her Out!

She may strike a pose like no other, but Madonna is a nervous wreck about her half-time show during Sunday’s Super Bowl. In interview after interview this past week, she’s mentioned how “nervous” she is. You might be thinking, &… | MORE »

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College Flunks Trust, Reputation Test

While the 2012 Edelman Trust Barometer doesn’t include the academic world in its rankings, it would be a good bet that people have a decent amount of trust in institutions of higher learning. After all, colleges and universities are imparting str… | MORE »

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What to Do When You’ve Pitched the Wrong Journalist (at the Wrong Time)

At PR News conferences we often have a journalists’ panel that enables PR pros to hear what the media really thinks of them without having to take it personally—it’s the other folks in the room that get on their nerves. Always at the top … | MORE »

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How to Lift Your Personal Brand Sky High

Late last week we were entertained by the downright bizarre story of Kim Dotcom, the larger-than-life founder of the now shuttered file sharing site Megaupload. Dotcom is now in jail in New Zealand, awaiting extradition to the U.S.  to face charges of… | MORE »

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It’s Time for a PR Industry Debate; Here are the Topics

Let’s assume for a second that PR professionals do not agree on all issues. And let’s assume we have the opportunity to stage a PR Industry Debate, in the same “interesting” fashion as this year’s Republican debates.  Bro… | MORE »

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Top 10 Most Reputable Companies-With a Twist

For nearly two years now, PRIME Research, led by its CEO Mark Weiner, has been providing PR News with illuminating data relating to media coverage of top companies. Analyzing the content of corporate coverage by leading traditional print, TV and online… | MORE »

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Paula Deen and the Odor of Inauthenticity

Food Network star and cookbook author Paula Deen chose to keep her diagnosis of Type 2 diabetes a secret for three years, while she continued to promote recipes heavy in fat, sugar and salt—recipes that if followed faithfully and frequently can contr… | MORE »

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