PR News Blogger Network

Starbucks CEO Brews a New Cup of Communications

March 6th, 2013 by

With his new comic book Starbucks Chairman-CEO Howard Schultz offers a unique way to communicate the attributes of his brand and fly above the competition. “Howard Schultz: The Man Behind Starbucks,” which is produced by… Continued

Dance Fever Results in Viral Hits, Some Misses and a Lesson or Two for PR

March 4th, 2013 by

While the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands.

Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste

March 1st, 2013 by

While nearly every brand is online  – be it with a Web site, email marketing programs, social media, apps  – many brands make the mistake of going a bit too far by not going far enough. I’m not talking about chasing the next shiny object. I’m…

Bogie’s Last Film is a Reminder That PR Groups Need to Change Their Script

February 27th, 2013 by

This past weekend it was nice to turn on Turner Classic Movies (TCM) and curl up with “The Harder They Fall” (1956), in which Humphrey Bogart plays a downsized newspaper reporter who becomes a PR… Continued

PR at the Bat: What Public Relations Pros Can Learn from Spring Training

February 21st, 2013 by

Major League Baseball’s Spring Training is in full swing.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing in the World Series eight months from …

PR at the Bat: What Public Relations Pros Can Learn from Spring Training

February 21st, 2013 by

  Major League Baseball’s Spring Training is in full bloom.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of… Continued

BlackBerry’s PR Life Lessons

February 19th, 2013 by

A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a…

BlackBerry’s PR Life Lessons

February 19th, 2013 by

A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a…

What Message Do You Want to Send to the Hispanic Community?

February 14th, 2013 by

When Florida Senator Marco Rubio, who delivered the GOP response to President Obama’s State of the Union on Tuesday night, flubbed a reach for a water bottle, he took to social media to manage the PR around the awkward moment. During the speech, Rubi…

Battle Facebook Fatigue with Compelling Content

February 11th, 2013 by

While Facebook continues to be the social platform of choice for many brands, a couple of interesting studies released last week could trip an alarm for communications pros. A Pew study found that the majority of the 1,000-plus people surveyed said the…