PR News Blogger Network

13 for ’13: A Baker’s Dozen of PR To-Do’s

January 7th, 2013 by

Now that your personal New Year’s Resolutions are sealed, it’s time to think about what sort of impact you plan to make this year for your company, your stakeholders and, just as importantly, for yourself. To help, I’ve compiled 13 action items, …

New Year’s Resolutions that PR Pros can Actually Keep

January 2nd, 2013 by

Let’s face it. New Year’s Resolutions more often than not don’t quite work out. Such resolutions (finish Robert Caro’s latest tome on Lyndon Baines Johnson or hit the gym more frequently) may last a few weeks or months into the New Year, but th…

Toyota’s Reputation Still Needs Repairing After $1 Billion Settlement

December 28th, 2012 by

In 2009 and 2010 Toyota faced a doozy of a crisis when some customers reported that the cat company’s vehicles were accelerating without warning, causing accidents, injuries and deaths. The accusations sent Toyota’s sales reeling, while its rep…

Netflix Streaming Snafu Highlights Friend-Foe Relationships

December 26th, 2012 by

Christmas Eve 2012 was not an enjoyable one for Netflix, the popular streaming video service. That night, customers across Canada, Latin America and the U.S. hit snags in streaming the company’s movies and TV shows into their homes—via various devi…

PR Lessons Learned: Greatest Hits of 2012

December 19th, 2012 by

As PR News readers know, we’re big on lessons learned. Many of these PR lessons result in tried and true tactics, like “measure everything” and “listen to your target audiences.” Because 2012 is drawing to a close, I&#8217…

What’s Your Sentence?

December 18th, 2012 by

The story goes that journalist Clare Booth Luce once asked President John F Kennedy what his one sentence was, that a “great man is a sentence”. Concerned that Kennedy was more “a paragraph” than a sentence, Booth (one of the first females to s…

Research Without Insight Is Just Trivia—and Causes Nightmares

December 14th, 2012 by

PR pros who are serious about measurement are flooded in data. They’re swimming in it. Sometimes they contract with measurement and monitoring companies, which provide them with bucketloads of data. They may also be getting data from in-house mar…

12-12-12 Concert for Sandy Relief Highlights Goodwill

December 12th, 2012 by

By now most of us are aware of “12-12-12: The Concert for Sandy Relief,” set for tonight at New York’s Madison Square Garden. The concert’s lineup is a who’s who of rock royalty (including The Who, by the way), and more than 2 billion…

Apple to Create Jobs in U.S.-PR Ploy or Sincere Effort?

December 10th, 2012 by

Last week, Apple’s Tim Cook announced that his company would invest $100 million to move a portion of its Mac manufacturing back to U.S. shores in 2013. Cook told Bloomberg that “Next year we’re going to bring some production to the U…

Where Do You Find Inspiration?

December 7th, 2012 by

PR News recently honored in Washington, D.C., its People to Watch—PR professionals age 30 or under who have already established themselves as leaders within their own organizations. Leading up to our Nov. 29 luncheon event we asked them who or what h…