PR News Blogger Network

Stay current with the latest trends, insights and personal takes on all things PR by visiting the PR Blogger Network, a one-stop rundown of the latest blog entries from some of the top thinkers and writers in the field.

 


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The Dangerous Influence of Teflon Brands

Are some brands made out of Teflon? Are they so beloved that they are beyond the reach of reputation-bruising crises and bad behavior by top executives? Apple’s supply chain in China was exposed by the New York Times, but did that put a dent in i… | MORE »

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One-Size-Fits-All Is Wearing Thin With Our Stakeholders

Are you platform agnostic or platform committed? Perhaps you hadn’t asked yourself that question before, but I implore you and your team to really think about this as you race to capture audience engagement and action. NBC Universal’s Chief Dig… | MORE »

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Watch the Padding

In a recent piece for PR News, PR Insider columnist Andrew Hindes offers tips on how to write a good, and truthful, professional bio. Andrew, who heads The In-House Writer, a PR and marketing copywriting firm, has become our resident expert on writing … | MORE »

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3 Themes at Counselors Academy: Relationships, Inspiration, Profitability

Since I became editor of PR News about two-and-a-half years ago, I’ve heard a lot of good things from agency folks about the PRSA Counselors Academy Conference.  This week I finally went. As a first-timer at the Spring Conference in New Orleans,… | MORE »

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What PR Can Learn From ‘The Avengers’ and How to Spot a Superhero

You saw this blog post coming, right? As a communicator, you can’t ignore the major “event” that is “The Avengers” and will, if asked, find a newsworthy connection with your own product, company or, in my case, this blog. After all, &… | MORE »

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Fly Spirit and Save the CEO’s Job

Was Spirit Airlines on your radar a couple weeks ago? It wasn’t on mine—I don’t think I ever booked a flight with them. Now it’s the airline I’m not supposed to fly. Ever. On April 22, the Tampa Bay Times reported that Spirit … | MORE »

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Seau’s Death May Put a Dent in NFL’s Popularity

It’s safe to say that the NFL has never been more popular than it is today. The last three Super Bowls were the most-watched TV shows in U.S. history; regular-season games accounted for 23 of the 25 most-watched telecasts last fall; and team reve… | MORE »

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While Insider Trading Probe Brews, Goldman’s Blankfein Faces the Media

Was it a coincidence this week that earlier this week Goldman Sachs CEO Lloyd Blankfein gave his first interviews to the media in two years—while in California the SEC was investigating a senior Goldman employee for insider trading? If the Goldman Sa… | MORE »

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Crazy 8: Things to Never Say During a Meeting

If you’ve never sat through a meeting and wondered what would happen if you said ______________ (fill in the blank), then you are truly not reaching your full potential. Surely you can’t always be 100% concentrating on the meeting discussion.  But… | MORE »

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Listening Campaigns: Don’t Take the Bait

At an industry conference last week, a well-respected communications exec was sharing with me that she is on a “listening campaign” this month and it has been quite fantastic the things she’s learning about her brand, customers and competitors. … | MORE »

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