PR News Blogger Network

Stay current with the latest trends, insights and personal takes on all things PR by visiting the PR Blogger Network, a one-stop rundown of the latest blog entries from some of the top thinkers and writers in the field.

 


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Is Greenpeace’s Shell Arctic Drilling Send-Up Going Too Far?

While it’s true that the Internet and all it has to offer has propelled marketing and communications creativity to new heights, Greenpeace and Shell’s digital dust-up this summer might beg the questions: Just how high does this creativity need to g… | MORE »

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Who’s Going to Push the Boy Scouts Into the 21st Century?

We pay a price when we close our eyes to what’s going on in the world beyond our daily routines. We also pay a price when we do pay attention to that larger world. In this morning’s New York Times is a picture of a wounded child in Qusayr, … | MORE »

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Penn State Needed a ‘Voice of Reason’

Given the continuing, intense media coverage of the report on the Penn State scandal by former FBI director Louis Freeh, there’s no doubt that what was in that report has hit the public like a sledgehammer. Freeh called the behavior of key figures in… | MORE »

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4 Things PR Pros Should Never Say to a Journalist, and Vice Versa

Sometimes it’s good to go back to basics in the School of Media Relations. I am reminded of this after receiving a dozen emails this week and a few phone calls from PR professionals that were (to put it nicely) off target.  Having been on both sides… | MORE »

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For a Power Utility, a Heat Wave’s a Bad Time for Self-Reflection

Like many in the U.S., I’ve been doing my best to stay cool in the midst of record-breaking heat the last couple of weeks. Living in the Washington, D.C. area, temperatures in the mid-to-upper 90s have become the norm of late. In a word, it’s been … | MORE »

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Stifle the Social Network Yawns

Author Bill Zehme once asked Frank Sinatra, “What should a man never do in the presence of a woman?” Sinatra’s reply: “Yawn.” It doesn’t matter if you’re a man or a woman, actually. Having someone yawn in your … | MORE »

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Tom Cruise, Katie Holmes and 2 Broken Rules of PR

Interesting, wasn’t it, that news of the TomKat divorce hit on a Friday? Maybe not: There are two often used sayings that fit nicely into this celebrity “shocker” news: Any publicity is good publicity. And: Release bad news on a Friday afternoon…. | MORE »

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The Culture of Internal Memos and Bad-Smelling Pleas for Help

A lesson we learn early in our careers is that what you write to your colleagues or verbally declare to them is rarely confidential.  Just because you stamp a “Confidential” note on the top of the memo does not make it confidential no matter how m… | MORE »

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Looking for the Next Trends in Communications? Watch the Obama & Romney Show

Want to know where to spot the next trends in communications? Look no further than the current presidential campaigns. Four years ago social media came of age when it helped pave the way to the White House for Barack Obama. Its power to form communitie… | MORE »

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Is the Print Media Upheaval a ‘Transition’ or the End?

The other day I caught an excellent blog post by Earl Wilkinson, executive director and CEO of INMA (International Newsmedia Marketing Association), which offered an informative take on the rapid change that is occurring in the newspaper industry—jus… | MORE »

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