PR News Blogger Network

Stay current with the latest trends, insights and personal takes on all things PR by visiting the PR Blogger Network, a one-stop rundown of the latest blog entries from some of the top thinkers and writers in the field.

 


avatar

Netflix Streaming Snafu Highlights Friend-Foe Relationships

Christmas Eve 2012 was not an enjoyable one for Netflix, the popular streaming video service. That night, customers across Canada, Latin America and the U.S. hit snags in streaming the company’s movies and TV shows into their homes—via various devi… | MORE »

Tags: | Comments Off

avatar

PR Lessons Learned: Greatest Hits of 2012

As PR News readers know, we’re big on lessons learned. Many of these PR lessons result in tried and true tactics, like “measure everything” and “listen to your target audiences.” Because 2012 is drawing to a close, I&#8217… | MORE »

Tags: | Comments Off

avatar

What’s Your Sentence?

The story goes that journalist Clare Booth Luce once asked President John F Kennedy what his one sentence was, that a “great man is a sentence”. Concerned that Kennedy was more “a paragraph” than a sentence, Booth (one of the first females to s… | MORE »

Tags: | Comments Off

avatar

Research Without Insight Is Just Trivia—and Causes Nightmares

PR pros who are serious about measurement are flooded in data. They’re swimming in it. Sometimes they contract with measurement and monitoring companies, which provide them with bucketloads of data. They may also be getting data from in-house mar… | MORE »

Tags: | Comments Off

avatar

12-12-12 Concert for Sandy Relief Highlights Goodwill

By now most of us are aware of “12-12-12: The Concert for Sandy Relief,” set for tonight at New York’s Madison Square Garden. The concert’s lineup is a who’s who of rock royalty (including The Who, by the way), and more than 2 billion… | MORE »

Tags: | Comments Off

avatar

Apple to Create Jobs in U.S.-PR Ploy or Sincere Effort?

Last week, Apple’s Tim Cook announced that his company would invest $100 million to move a portion of its Mac manufacturing back to U.S. shores in 2013. Cook told Bloomberg that “Next year we’re going to bring some production to the U… | MORE »

Tags: | Comments Off

avatar

Where Do You Find Inspiration?

PR News recently honored in Washington, D.C., its People to Watch—PR professionals age 30 or under who have already established themselves as leaders within their own organizations. Leading up to our Nov. 29 luncheon event we asked them who or what h… | MORE »

Tags: | Comments Off

avatar

Latest Subject-Line Study Offers Actionable Data

In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring yo… | MORE »

Tags: | Comments Off

avatar

9 Quick Tips to Get a Reporter’s Attention

When a reporter starts calling you a flack, you might want to rethink your approach. But even before that cringe-worthy moment, there are adjustments you can make to your media relations strategy – and they’re as basic as the core tenets of Public … | MORE »

Tags: | Comments Off

avatar

Black Friday Lesson: Mobile, Not Social, Drives Sales

The digital results for Thanksgiving and Black Friday last week are in, and from a sales perspective were quite impressive: Online sales on Thanksgiving grew by 17.4% from 2011, and the next day, Black Friday, they increased 20.7% from last year, accor… | MORE »

Tags: | Comments Off