PR News Blogger Network

Be Aware: The Percentage of Funds Actually Going to a Cause Will Become Part of Your CSR Story

October 28th, 2013 by

Amid all the noise surrounding Barneys New York and its alleged racial profiling, and whether the rap mogul Jay-Z should back out of his partnership with the luxury retailer, came this little noticed fact: Only 25 percent of the proceeds from the partnership, where sales are intended to benefit Jay-Z’s Shawn Carter Foundation, will actually […]

9 Tips for Public Speakers Who Hate Public Speaking

October 21st, 2013 by

Butterflies in your stomach. Dry mouth. Fantasy of escaping through the back door. It’s inevitable: at some point in your career, you’ll need to speak in front of an audience. Whether at a small meeting, a conference, a general session, on a panel, or on your own. For most of us, it’s about getting out […]

What I Learned at Comic Con

October 14th, 2013 by

For reasons that escape me now, I said yes to my son Max when he asked if we could go to Comic Con together this past weekend.  Sounded like a fun day out in New York City: hanging with 125,000 pop culture fans at the Javits Center, more than half of whom came dressed as […]

Why is There a “Free Fall” in Media Advertising, and What Does it Mean for PR?

October 7th, 2013 by

Last week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the first of next year. What especially caught my eye was this observation: “The advertising market for business publications is in […]

Yucky Comments Can Sometimes Be a Beautiful Thing

October 1st, 2013 by

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative (if not contrarian) view of the party line and say to the top brass, “That may not be the best […]

Breaking ‘Bad PR’: 10 Tips for Better Communications

September 30th, 2013 by

I am among the unlucky who didn’t watch ‘Breaking Bad’ over the years and missed out on the binge-watching and chatter over Sunday’s finale. We must all make choices in our TV viewing and apparently I made a bad choice and there’s no going back to viewing all the seasons since I now know (spoiler […]

CEO PR Gaffe of the Week, Barilla Edition

September 27th, 2013 by

What is it about CEOs? How can so many of them be so smart and so accomplished, and yet still say so many bad or dumb things? It’s enough to keep a communications team up at night—and if they get to sleep, they have anxiety-driven nightmares. Just this week, Guido Barilla, the CEO of one […]

On the Art of Critical Listening

September 25th, 2013 by

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood my meaning, and got it right, but wasn’t writing down or transcribing my words verbatim. The quote was an approximation, […]

Where You Sit is What You See

September 24th, 2013 by

I picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended.  Among the questions the prospective students asked of the alumni panel was whether the class sizes are so big that you can’t see, hear and learn in them.  The very articulate Class of 2010 […]

PR Industry Missed an Opportunity During the Putin/Ketchum Op-Ed Episode to Talk About the Role of PR

September 18th, 2013 by

Last week’s episode in which Ketchum helped place an op-ed piece by Russian President Vladimir Putin in The New York Times has shined a less-than-flattering spotlight on the PR profession. In the Putin article, titled, “A Plea For Caution From Russia,” Putin seeks a solution to the violence in Syria. “Recent events have prompted me […]