PR News Blogger Network

Stay current with the latest trends, insights and personal takes on all things PR by visiting the PR Blogger Network, a one-stop rundown of the latest blog entries from some of the top thinkers and writers in the field.

 


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Restaurant Chains Lead CSR Charge

The news this week that McDonald’s will use only Alaskan Pollack—sustainably fished in the wild—in its Filet-O-Fish and Fish McBites products, proves the point that corporate social responsibility is taking the business world by storm. And these … | MORE »

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FOMO: Don’t Let It Sting You

Is your Fear of Missing Out (FOMO) flaring up? Are you anxious because all your friends are hanging out and you are at home scarfing down the last spoonful of Ben & Jerry’s? Or perhaps you have FOMO because you haven’t tweeted in three hours or… | MORE »

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The Armstrong Interview: What He Didn’t Say

It was with a heavy dose of predictability that the country waited to hear Oprah interview Lance Armstrong on Thursday night. We knew he was going to admit that he was doping. He prepared the world for this weeks ago, though there was speculation that … | MORE »

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‘Dunbar’s Number’ may Change the Math of PR

With data an increasingly important element of marketing communications, PR folks may feel like they’re starting to drown in numbers. So one more shouldn’t hurt. But this number is likely to have a much bigger impact on the ability of communication… | MORE »

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The Digital/Social War Room Gains Steam

Who can forget the photo of President Obama and prominent members of his administration anxiously watching monitors while the assault on Osama Bin Laden’s hideout in Pakistan went on in real-time. Now it seems that brands are having their own &#8… | MORE »

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Flu Epidemic Highlights Messaging Mojo of CDC

Flu season is upon us, and in a big way. Today the story broke that flu-related deaths have now reached the “epidemic” level. With two small kids, that’s a worry to me. Then I began reading what the Centers for Disease Control and Pre… | MORE »

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For PR Pros, More Stress Means Added Responsibilities

A new survey was released earlier this week saying that PR is the fifth most stressful career path, up from seventh in 2012. To anyone remotely patched into the PR field, this is not exactly earth-shattering news and should be welcomed rather than frow… | MORE »

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13 for ’13: A Baker’s Dozen of PR To-Do’s

Now that your personal New Year’s Resolutions are sealed, it’s time to think about what sort of impact you plan to make this year for your company, your stakeholders and, just as importantly, for yourself. To help, I’ve compiled 13 action items, … | MORE »

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New Year’s Resolutions that PR Pros can Actually Keep

Let’s face it. New Year’s Resolutions more often than not don’t quite work out. Such resolutions (finish Robert Caro’s latest tome on Lyndon Baines Johnson or hit the gym more frequently) may last a few weeks or months into the New Year, but th… | MORE »

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Toyota’s Reputation Still Needs Repairing After $1 Billion Settlement

In 2009 and 2010 Toyota faced a doozy of a crisis when some customers reported that the cat company’s vehicles were accelerating without warning, causing accidents, injuries and deaths. The accusations sent Toyota’s sales reeling, while its rep… | MORE »

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