PR News Blogger Network

The End of Garden-Variety Conferences Is Nigh (or Should Be)

November 25th, 2014 by

I was watching a New York Knicks game recently when Carmelo Anthony sank a three-point bucket to tie the game. Melo jumped for joy, as the Madison Square Garden crowd roared with approval. A guy sitting courtside (probably in his late 30s or early 40s) leaped out of his seat to revel in the moment, … Continued

The Epic List of Useless PR Tactics

November 11th, 2014 by

A while back I compiled a list of annoying phrases and words we utter as communicators (and human beings), from “at the end of the day” to “guru” and “epic”. The list, via my blog post, grew as you added your own phrases that annoy (“I don’t hate that” and “synergy,” to name a few). […]

Shattering a Few Myths About How to Find the Influencers

October 30th, 2014 by

William Goldman, the author and screenwriter (Butch Cassidy and the Sundance Kid, All the President’s Men), famously said, “In Hollywood, no one knows anything.” You might say the same thing about the PR field, at least when it comes to so-called influencers. In his book “Everything is Obvious* Once You Know the Answers,”  (2011,Crown Business), […]

No Apologies in PR Council Rebranding

October 22nd, 2014 by

At yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m sorry” is used too freely by women, according to Rafferty. It’s usually a thoughtless preamble to a statement or mere […]

Will PR and Marketing Get Married One Day?

October 13th, 2014 by

Inevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay Bartlett of Pitney Bowes on the topic of marketing-PR collaboration, or lack thereof in many organizations. We agreed that a […]

Don’t Let Your Social Channels Stifle Opinion

October 1st, 2014 by

How much do you listen to your constituents via social channels? Be honest. A recently released Pew report should worry communicators who are tasked with cultivating a dialogue with, customers, prospects and other stakeholders, particularly via social channels. Pegged to Edward Snowden’s 2013 revelations of widespread government surveillance of Americans’ phone and email records, the survey […]

Does ‘Building Relationships’ With Journalists Matter? Not If You Ask Journalists

September 25th, 2014 by

I was moderating a PR News session in Boston on communicating with journalists, and I thought it was going rather well. We had two veteran PR pros and two veteran journalists (one a broadcast journalist, the other a newspaper reporter), and we had some disagreement. The PR pros talked about the value of building relationships […]

Measure Twice, Cut Once? How About We Just Measure!

September 15th, 2014 by

Measurement is one of those irrefutable initiatives in the PR and marketing world. You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many practitioners do not take measurement seriously.

The NFL, the Ravens, and Ray Rice: Does it Really All Come Down to a Video?

September 8th, 2014 by

Today, the Baltimore Ravens cut Ray Rice, the running back who was involved in an ugly altercation in February with his then fiancé, and now wife, Janay Palmer. The NFL followed the Ravens’ action by suspending Rice indefinitely. What a difference a video makes. The contract cancellation and the suspension come just a month and […]

‘Meet the Team,’ Ferguson and PR’s Diversity Problem

September 2nd, 2014 by

The knock on the City of Ferguson for hiring an “all white” firm amid a race-infused crisis is fair, and such obvious bait for reporters that it’s already a non-story. For the PR industry, the bigger problem is why more people with diverse backgrounds do not want to make PR their career.