PR News Blogger Network

CEO-Pay-Ratios

How to Tell Your CEO It’s Time to Radically Change Your Communications Strategy

March 17th, 2016 by

When it comes time to drop data on the C-suite and suggest a radical new direction, you’ll be in a stronger position if you’ve already established ongoing, direct communications with these decision makers.

5-ways-for-small-companies-to-better-engage-reporters-562915d028

4 Sure-Fire Ways to Get a Reporter’s Attention

March 17th, 2016 by

As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on the receiving end of outstanding communications tactics, story ideas loaded with article fodder, introductions to top sources, and helpful intel… Continued

cam-newton-super-bowl-press-conference

Who Gets Your Vote for 2016′s Spokesperson of the Year?

February 9th, 2016 by

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In […]

_MG_1856

How to Forge Stronger Connections and Still Have Time for a Bath

January 28th, 2016 by

The PR News awards luncheon was packed with great advice, including how important it is to share what you know and give other people credit where it’s due.

Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES

January 11th, 2016 by

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people attending a trade show about the latest technology, you’re gonna get some press. So as I walked the exhibit halls, … Continued

Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES

January 11th, 2016 by

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people attending a trade show about the latest technology, you’re gonna get some press. So as I walked the exhibit halls, … Continued

6 Recommendations for Dealing With Unhappy Customers

January 4th, 2016 by

We’ve all had to deal with unhappy customers, whatever our line of work. If you’re an agency PR pro, you have to respond to unsatisfied clients from time to time. If you’re an in-house PR or marketing pro, perhaps you’ve seen customer dissatisfaction played out in public on Twitter. It can be disheartening for sure, … Continued

6 Recommendations for Dealing With Unhappy Customers

January 4th, 2016 by

We’ve all had to deal with unhappy customers, whatever our line of work. If you’re an agency PR pro, you have to respond to unsatisfied clients from time to time. If you’re an in-house PR or marketing pro, perhaps you’ve seen customer dissatisfaction played out in public on Twitter. It can be disheartening for sure, … Continued

11 Smart Steps All Communicators Should Take Before Year’s End

December 8th, 2015 by

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still … Continued

11 Smart Steps All Communicators Should Take Before Year’s End

December 8th, 2015 by

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still … Continued