PR News Blogger Network

Stay current with the latest trends, insights and personal takes on all things PR by visiting the PR Blogger Network, a one-stop rundown of the latest blog entries from some of the top thinkers and writers in the field.

 


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PR and the Airline ‘Fat Tax’: Endless Possibilties

Recently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the Journal of Review and Pricing Management: Airlines should charge overweight passengers more for their plane tickets than thin passengers…. | MORE »

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9 Pieces of Advice to Act On Today (I Swear!)

  Advice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice … | MORE »

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Communicators: There’s Opportunity Even With a Declining Newspaper Industry

When I was a kid my folks cut out an advertisement from the Times that featured the opening lines from Charles Dickens’ “A Tale of Two Cities” and put the page in a safe place on my bedroom desk. “It was the best of times, it was the worst of t… | MORE »

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‘Stuffy Old Men’: Report Acknowledges GOP’s PR Problem

The GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report  detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Oba… | MORE »

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Why I Didn’t Ignore Your PR Pitch

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it or the recipient isn’t paying attention). Pitch… | MORE »

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Why I Ignored a PR Inquiry

Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market).I’m kind of embarrassed to admit this, but … | MORE »

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Starbucks CEO Brews a New Cup of Communications

With his new comic book Starbucks Chairman-CEO Howard Schultz offers a unique way to communicate the attributes of his brand and fly above the competition.“Howard Schultz: The Man Behind Starbucks,” which is produced by Blueprint … | MORE »

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Dance Fever Results in Viral Hits, Some Misses and a Lesson or Two for PR

While the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands. | MORE »

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Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste

While nearly every brand is online  – be it with a Web site, email marketing programs, social media, apps  – many brands make the mistake of going a bit too far by not going far enough. I’m not talking about chasing the next shiny object. I’m… | MORE »

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Bogie’s Last Film is a Reminder That PR Groups Need to Change Their Script

This past weekend it was nice to turn on Turner Classic Movies (TCM) and curl up with “The Harder They Fall” (1956), in which Humphrey Bogart plays a downsized newspaper reporter who becomes a PR … | MORE »

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