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Are You Engaged in Reverse Mentoring?

March 30th, 2015 by

All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself?  The truth is, you are probably mentoring or being mentored without even knowing it. It’s the new fabric of our work culture – people […]

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Does Your Post Pass the Elevator Test?

March 18th, 2015 by

We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator, […]

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Careful When You ‘Embrace the Hate’

March 12th, 2015 by

In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t like you!” Homer responds with a sweet smile and puppy dog eyes. “But I like you,” Homer says. The drill […]

‘I Think I Can’t, I Think I Can’t’: A New Train of Thought

March 2nd, 2015 by

The story about the little engine that could is a familiar and heart-warming one, a tale of a determined underdog fulfilling a difficult task against all odds. “I think I can, I think I can” is a commonly used refrain at challenging moments. Sometimes, though, we might be stronger to think we can’t.  To admit, […]

‘I Think I Can’t, I Think I Can’t’: A New Train of Thought

March 2nd, 2015 by

The story about the little engine that could is a familiar and heart-warming one, a tale of a determined underdog fulfilling a difficult task against all odds. “I think I can, I think I can” is a commonly used refrain at challenging moments. Sometimes, though, we might be stronger to think we can’t.  To admit, … Continued

4 Things PR Pros Should Never Say To Reporters

February 10th, 2015 by

Brian Williams’ decision to take a temporary leave of absence from the anchor chair at “NBC Nightly News” has done little to quell the controversy now swirling around him after Williams admitted last week that he falsely claimed he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of […]

4 Things PR Pros Should Never Say To Reporters

February 10th, 2015 by

Brian Williams’ decision to take a temporary leave of absence from the anchor chair at “NBC Nightly News” has done little to quell the controversy now swirling around him after Williams admitted last week that he falsely claimed he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of … Continued

It’s Not Over ‘Til It’s Over, and 4 Other Takeaways From Super Bowl XLIX

February 2nd, 2015 by

This year’s Super Bowl lived up to its hype, and it was one of the first times in recent memory that I found the game to be more exciting than the commercials. This year’s array of $4.5m spots struck a more somber and heart-warming note than years past. Considering what’s happening on the world stage […]

It’s Not Over ‘Til It’s Over, and 4 Other Takeaways From Super Bowl XLIX

February 2nd, 2015 by

This year’s Super Bowl lived up to its hype, and it was one of the first times in recent memory that I found the game to be more exciting than the commercials. This year’s array of $4.5m spots struck a more somber and heart-warming note than years past. Considering what’s happening on the world stage … Continued

5 Steps to Becoming an Effective Writer (and a Better PR Pro)

January 27th, 2015 by

When a Florida sheriff’s office recently noticed its new crest-engraved office rug read “In Dog We Trust,” rather than “In God We Trust” it turned a $500 typo into a nearly $10k opportunity. It held an auction for the grammatically incorrect rug in which proceeds would go to the local animal rescue organization. If we […]