So what happens when you fuse raw commerce with strong journalism on a website?

Well, you get the power of stuff that is greater than the sum of its parts.

And that is the real octane in business and all of life.

You experience it when PR pros land great stories about our clients’ products and services and they take center stage on those clients’ web sites. I know. I know. The IT so-called gurus want to have the sites to themselves. They think it’s all about technology. They have no idea it’s really about marketing and then again, they don’t know what marketing is.

And they think PR is for the birds.

Even though PR, marketing, sales, all roll up to provide their paychecks.

But let’s not confuse them.

People buy Nike running shoes because Phil built a great IT department.

Riiight! Phil doesn’t know what IT is.

But let’s get back to the exponential: one plus one equals three. People tend to spend a nanno second on a website. When they linger-ah, what a thing of beauty that is- it is often because they find great content. Not the cute stuff. Not the animation.

Content they can believe in.

And what is that? Product or service reviews, testimonials from journalistically valid sources, news reports: anything that confirms and supports the advertising hype that is fair game on sites but works well only if it is half the equation: with PR-generated validation the other half, and more!

Think about it: anyone can write fluff copy. Some better than others, sure, but when you remove the lid from the pan, it’s still fluff. And fluff is Willy Loman. And no one buys from Willy. Read the play.

So. So. Let’s keep in mind the power of getting the math wrong from your teachers. And right for your prospects.

One plus one equals three. Don’t let anyone tell you different. PR and Internet marketing should be peas in a pod.

Mark Stevens
CEO

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