There is a good chance that the Internet will elect its first president.
There is a good chance that the Internet will elect its first president.
It is the first true grass roots nomination of a major political candidate in US history. And amazingly, the roots are electronic. Obama advertises in traditional media. His PR team engages with the same print and broadcast reporters every politician has courted forever. He gets slammed for his association with questionable characters. He is worshiped on Sunday talk shows.
All of this goes on but it doesn’t register one iota on the Richter Scale. Obama is the Internet candidate and may very well be the Internet President. While Hillary works the backrooms for money, Obama just watches the riches flow in, like endless waves lapping the coastline, all in small amounts. All through that digital king maker called the Internet.
Think of its power. There, facing off against it, is the once-vaunted and now humiliated carnival act formerly known as The Clinton Machine. A year ago, Czarina Hillary was coroneted by the traditional media as the inevitable Democratic candidate. The only possible choice. The sure thing. The shoe in.
But that was before anyone asked the Internet. Before the Obama bloggers decided to make their voice heard and teach the would-be woman of the people that she was the woman of the old white ladies. Big damn difference. The college kids and the African Americans and the liberals who detested Hillary’s poorly veiled belief that an actual election wasn’t really necessary, well they took over command and control of cyberspace and told old Hillerator that they had different plans for her. And that they wanted a new kind of voice answering the phone at 3 am.
Okay, Hill is madly in love with herself. And kudos to her. She has every right to love whomever she wants to. (Bill taught her that.) But the Internet doesn’t feel the same and it has elected a different candidate. Yes, he’s elected the candidate. It’s not official, but neither is it official that Time magazine is a near fossil but it is one. Two steps ahead of the slide ruler.
But Hillary is screaming back saying, in so many words, I lost to the Internet, my digital PR team doesn’t hold a candle to Obama’s, but I will beat him in the smoke filled rooms with the super delegates. They, she is saying, will bail me out.
To hell with elections, the Hillerator whispers. Who cares about popular votes? Who needs to win a majority of delegates fairly? I am a Clinton. But one thing delusional, desperate, clinging Hillary has overlooked: her super delegates know the power of the Internet. Much better than she does. And they don’t want that tsunami turning against them.
Mark Stevens
CEO



on May 28th, 2008 at 12:21 pm
I thought that PRNews was a professional site. Now I see that it is just another vehicle for Obamamania. If you want to blog for your candidate go find a political blog and don’t subject the readers of PRNews to your love affair with a political candidate. You realize, of course that there are lots of people in the PR profession who favor Hillary Clinton or John McCain for very valid reasons. The Internet is merely another tool to communicate a message and money is not the deciding factor in politics–commitment is.
on June 4th, 2008 at 12:10 pm
We somewhat agree with the commenter above. We’d much prefer the article to truly go into detail about Digital PR and its effect and influence on each campaign as opposed to simply showing support via a blog post. Either way, you are correct - Obama won on the digital front.
on November 29th, 2008 at 8:25 am
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